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Creative Advertising (MA)


Course Description

On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you'll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery, you’ll learn how to work to a client's brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) – the industry's most influential body – the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

Based on real agency briefs, you'll undertake the strategic planning, conceptual thinking and execution skills – visual and written – necessary to turn a business objective into an engaging, relevant, coherent campaign. Starting with 'traditional media' (posters, press, radio and TV), the course builds your capabilities to encompass the latest online and social media techniques needed to reach diverse target groups in a dynamic multimedia environment. Identifying and understanding the relevant target audience is critical to a successful campaign, so we'll encourage you to consider the impact of your work within ethical, economic, psychological and socio-political frameworks. You'll also gain the critical understanding which underpins the work of the mature, reflective, professional practitioner.

Students on the course win prestigious awards year after year, in industry competitions including D&AD and YCN.

MA Creative Advertising is a founder member of the D&AD university network.

The Institute of Practitioners in Advertising (IPA) supports our intensive MA Creative Advertising course, which mirrors professional life in an agency creative department as closely as possible. By teaching you to think strategically and to write and art direct advertising across all media, we will help you to develop the skills, knowledge and confidence required for a successful career.

We regularly update a blog to give you a better feel for the course:

Web: MA Creative Advertising blog (http://theschoolofcommunicationdesign.wordpress.com/category/ma-creative-advertising/)

Visit the website https://www.falmouth.ac.uk/creativeadvertising

Building professional experience

A unique feature of the MA, our London Study Week puts you at the heart of the creative advertising industry, building knowledge and making contacts. What's more it will give you a vital and thorough grounding in agency structure and how it corresponds and responds to clients' business. We also visit a leading headhunter, who'll show you a variety of portfolios that demonstrate best practice in terms of creativity and winning jobs.

Our graduates are employed worldwide by agencies, media companies and in-house advertising units such as DDB, Wieden & Kennedy, BBH, the BBC, Saatchi & Saatchi, Havas Worldwide, Figtree, Ogilvy One, Dyson, VCCP, Mindshare, Leo Burnett, TBWA, Agency Republic, McCann-Erickson, Publicis and 180 Amsterdam.

To read about some of our recent student successes in the ad industry, see the section entitled Alumni Profiles.

How the course is taught

You'll be taught in small groups, through individual and team tutorials, seminars and workshops, supported by lectures from key figures in advertising and related media. The course replicates the experience of working in a typical full-service agency and your project work will be delivered within that context. As well as working individually, you'll work in copywriter/art director pairs and groups to strengthen your communication and negotiation skills. Our Virtual Learning Environment provides information to assist you with research and project work.

Course outline

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

- Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients' briefs. If your specialism is art direction, you'll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience.

During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

- Study Block 3

In Study Block 3, you'll produce a portfolio that will help your transition into this competitive industry. Working with a partner – copywriter or art director – your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team.

The course's practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you'll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

MA Creative Advertising course map (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_course_map_0.pdf)

Facilities

- Full IT facilities
- Course-specific computer suite
- Large Mac suite where most of the IT lectures take place

Assessment

- Assessment at the end of each study block
- Combination of visual, verbal and written assignments
- Final, external assessment takes place in September

Careers

Potential careers include:

- Copywriter, art director or creative director
- Strategic planner
- Marketing director, communications officer or event manager
- Web content producer
- Research and further education

Interview and selection process

Along with your application form you will need to send us at least three other pieces of creative work and answer the creative brief (below). Your creative work samples can be anything you feel is appropriate such as creative writing, photographs, videos, drawings, films, 3D work.

MA Creative Advertising creative brief (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_creative_brief_2015.pdf)

Once you have applied the course team will assess your application. If we think you have the potential to study at Falmouth we will invite you to an interview. We would really like to see you in person but we can hold a telephone interview if this is not possible. Where possible we like to interview at our postgraduate open days, but we do hold interviews throughout the year.

Find out how to apply here - https://www.falmouth.ac.uk/apply

Visit the Creative Advertising (MA) page on the Falmouth University website for more details!

(Student Profile)

Tony Malcolm

In my opinion, the Creative Advertising course meets all the criteria to not only prepare students to meet the standards required for an MA, but the expectations of the ever-changing and demanding creative industry.

Tony Malcolm
External Examiner and Creative Director, Leo Burnett

(Student Profile)

Ed Ryder

The tutors at Falmouth make the course what it is. Their professional approach to running the course bridges the gap between work and education. Because of their successes within the industry they are able to offer opportunities that you can't find anywhere else.

(Student Profile)

Jasper Cho

MA courses in Falmouth block those holes you may have and help you to be practically ready for the industry


(Scholarship)

Falmouth Global, Vice-Chancellor's scholarship - Single Award

This £15,000 scholarship is open to all students on all courses, including undergraduate, postgraduate and foundation. To apply, please complete the application form below. To be selected you will be assessed on your scholarship application statement of 500 words that should explain how you hope to use your study at Falmouth to influence your work, practice and future ambitions.

Value of Scholarship(s)

£15,000

Eligibility

• Be liable to pay tuition fees at the international (non EU) rate
• Have submitted a course application to Falmouth University for entry starting academic year 2016-17

Application Procedure

• Please complete the application form
• Return your completed application form to Falmouth University (along with your course application if not already submitted)
• Scholarship forms can be emailed to
• The deadline for applications is 27 May 2016

Further Information

http://https//www.falmouth.ac.uk/student-funding/international-scholarships


(Scholarship)

International scholarships - Single Award

These £5,000 scholarships are awarded to each of our academic departments. They are open to all students on undergraduate, postgraduate and foundation courses who will be studying within these departments. To apply, please complete the application form below. The 500-word application statement allows you to explain how you hope to use your study at Falmouth to influence your work, practice and future ambitions.

Value of Scholarship(s)

£5,000

Eligibility

• Be liable to pay tuition fees at the international (non EU) rate
• Have submitted a course application to Falmouth University for entry starting academic year 2016-17

Application Procedure

• Please complete the application form
• Return your completed application form to Falmouth University (along with your course application if not already submitted)
• Scolarship forms can be emailed to
• The deadline for applications is 27 May 2016

Further Information

http://https//www.falmouth.ac.uk/student-funding/international-scholarships



Entry Requirements

We welcome applications from those with relevant equivalent Level 6 qualifications, or relevant equivalent experience, and a demonstrable interest in their subject. We also welcome applications from prospective students who do not necessarily hold conventional higher education entry qualifications (Accreditation of Prior Learning (APL)). Prior learning includes both formal or 'certified' learning (such as training courses not run by universities or colleges) and informal or 'experiential' learning (gained as a result of work experience or self-study). This experience should be current (gained within the last five years) and should be equivalent to the learning outcomes of our minimum entry qualifications.

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