The MSc in Marketing is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of management. The programme developes the conceptual and practical skills needed by graduates to perform successfully in the marketplace.
You must complete 7 modules (5 core plus 2 options) and the Marketing Project
Core Modules: Applied Market Research Global Marketing Strategy Consumer Marketing Strategic Marketing Marketing Communications
Option Modules: Social Entrepreneurship Marketing in Society Brand Marketing Business to Business Marketing Financial and Behavioural Aspects of Marketing Sales Management - a relationship perspective
• A minimum second-class honours in business or An honours Graduate Diploma in Business Studies
Recipient: University College Dublin
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