This programme will enable participants to be operational in the positions of product manager, brand manager, marketing manager and quantitative and qualitative market study manager. On completion of this degree, students will master the most up-to-date marketing tools: * software to analyse the most simple to the most sophisticated data. * statistical analysis methods from the most descriptive to the most advanced. * concepts and models (purchasing decision criteria, brand identity…) that will enable them to mobilise sophisticated knowledge and apply it to adapted marketing decisions.
Recipient: Aix-Marseille University
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