The pedagogic objective is to prepare participants for the responsibilities of functional of operational management in commercial firms, service providers, or industrial firms developing their service activities. It is therefore a question of training managers capable of applying knowledge acquired in the principal functional domains in the field while at the same time taking into account the specificities of service management. The originality of this specialisation is in the teaching of three disciplines that are essential for service management: Marketing, Human Resources and Operations.
Recipient: Aix-Marseille University
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