Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.
As well as this critical industry knowledge, you will also:
Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music gain specialist skills and knowledge in your course gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands develop your own project driven by your new knowledge: the culmination of your Masters experience apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs. Key study topics are divided into five categories:
thinking creatively idea and concept creation visual language information hierarchies and design content creation and management. 2. Practice:
creating campaigns account handling project proposals presentations and pitching value chain, value proposition and the five performance objectives internship consultancy major project or dissertation advertising branding innovation communication agency business modelling start-up culture relational real-time communication branding strategies - architecture, values, essence, extensions. 3. Theoretical background:
aesthetics and design communication epistemology taxonomies teleologies innovation differentiation. 4. Research methods and approaches:
qualitative quantitative data analytics ethnography cultural probes. 5. Management:
collaborative working intellectual property and copyright profit and loss – funding and applications strategy project management.
Research for the Creative Industries Communication Management Communication Application Innovation Professionalisation Internship or Industry Mentored Brief Master's Project or Dissertation.
We expect you to have:An undergraduate degree earned at 2:2 or above.International students need to meet our English language requirement at either IELTS at 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).
Recipient: University of West London
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