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MA Luxury Design Innovation and Brand Management

Course Description

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:

Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
gain specialist skills and knowledge in your course
gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
develop your own project driven by your new knowledge: the culmination of your Masters experience
apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.
Key study topics are divided into five categories:

1. Creative:

thinking creatively
idea and concept creation
visual language
information hierarchies and design
content creation and management.
2. Practice:

creating campaigns
account handling
project proposals
presentations and pitching
value chain, value proposition and the five performance objectives
consultancy major project or dissertation
communication agency business modelling
start-up culture
relational real-time communication
branding strategies - architecture, values, essence, extensions.
3. Theoretical background:

aesthetics and design
4. Research methods and approaches:

data analytics
cultural probes.
5. Management:

collaborative working
intellectual property and copyright
profit and loss – funding and applications strategy
project management.


Research for the Creative Industries
Communication Management
Communication Application
Internship or Industry Mentored Brief
Master's Project or Dissertation.

Visit the MA Luxury Design Innovation and Brand Management page on the University of West London website for more details!

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Student Profiles

Entry Requirements

We expect you to have:An undergraduate degree earned at 2:2 or above.International students need to meet our English language requirement at either IELTS at 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

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Recipient: University of West London
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