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MA Advertising, Branding and Communication

Course Description

This course delivers in-depth, real time real-world real-value education. You will:

work industry hours, at industry pace and on industry projects and internships
learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs
have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
gain specialist skills and knowledge in your course
gain insight and professional practice from working alongside students
explore a range of evolutionary and revolutionary processes
build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
develop your own project driven by your new knowledge.
Key study topics are divided into five categories:

1. Creative:

thinking creatively
idea and concept creation
visual language
information hierarchies and design
content creation and management.
2. Practice:

creating campaigns
account handling
project proposals
presentations and pitching
value chain, value proposition and the five performance objectives
consultancy major project or dissertation
communication agency business modelling
start-up culture
relational real-time communication
branding strategies - architecture, values, essence, extensions.
3. Theoretical background:

aesthetics and design
4. Research methods and approaches:

data analytics
cultural probes.
5. Management:

collaborative working
intellectual property and copyright
profit and loss – funding and applications strategy
project management.


Research for the Creative Industries
Communication Management
Communication Application
Internship or Industry Mentored Brief
Master's Project or Dissertation.

Visit the MA Advertising, Branding and Communication page on the University of West London website for more details!

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Student Profiles

Entry Requirements

We expect you to have:An undergraduate degree earned at 2:2 or above.International students need to meet our English language requirement at either IELTS at 6.5 or above, and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

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Recipient: University of West London
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