During this course you will undertake the following modules:
Global Marketing Digital and Social Media Marketing International Advertising and Corporate Communication Optional modules:
Employment law Corporate Responsibility Project Management New Venture Development. Semester Two:
Diversity in Consumer Behaviour Strategic Marketing Brand Management in Different Cultures *Research Methods part of the International Marketing Project optional modules:
Contemporary Marketing Challenges Logistics and Supply Chain Management Corporate Financial Management. *You will study International Marketing Project during your second semester. You will have from January to May to complete the project which would allow you 15 months to complete the course.
You will need one of the following:- lower second honours degree (2:2 or overseas equivalent).- diploma from the Chartered Institute of Marketing.Applicants with:- a Postgraduate Diploma from the Chartered Institute of Marketing will be exempt from the core module Strategic Marketing Management.- non-relevant degrees will be required to complete one module in marketing and one in research methods before progressing to the masters.- work experience but no formal qualifications that are assessed as suitable will be required to complete one module in marketing and one in research methods before progressingto the MA.
Recipient: University of West London
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