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MSc International Events Management

Course Description

This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.


The MSc in International Events Management will develop the knowledge and competencies required to take up responsibilities in positions related to communication and events.

Strong Points

- Partnerships with professional bodies in the events industry: ANAé (Association des Agences de Communication Evènementielle) and the Club Des Créateurs d'Evènements Grands Publics;
- A network of Events Professionals who are available for students : business dating sessions with both professionals and alumni in the business;
- A Programme Patron who is a professional in this industry (Jacques Olivier BRONER –Sales & Events Division Director at Disneyland Business Solutions);
- A programme accredited by national and international bodies (AACSB, BSIS, CGE);
- Lectures given entirely in English, while living in France in a highly international environment (50% foreigners in the 2015 cohort),
- Cohorts of a manageable size, to allow close coaching (26 students in 2015).


Editorial -

Every day, we receive on average 3,000 advertising messages, of which we will probably only remember four or five. The question is then to know what brands should do to survive in such a hyper-competitive environment, saturated as it is with commercial information.

Communication associated with events can then generate a retention rate then times higher than what traditional advertising methods can achieve. As a result, communication spendings on events account for over 7% of overall communication budgets, a figure that has been growing fast lately.

Located in Paris and given entirely in English, this programme will train you to work in the events industry, whether in the organisation or the promotion of events for the general public or for professionals.

This programme offers:

- Advanced level input by international lecturers (UK, Australia, Italy, ...);
- Field experience thanks to Challenge Projects, Junior Consulting Projects, and in-company work placements;
- Meetings with Events Communication professionals, whether in Paris, or Las Vegas (USA) for seminar abroad.
- If you wish to take part in a programme that blends theoretical knowledge and those competencies required for a career in Events Management, then this is the one for you, and we will be glad to welcome you.

Professionalisation -

The programme fosters the development of students' competencies and network:

- One 5-week Junior Consulting Project (Pédagogie HEC Entrepreneurs) focused on the organisation or promotion of an event. Students work in teams of 3 or 4 on a real-life issue facing a company, identified and validated by the programme faculty;
- Three 2-week ‘Challenges': groups work on a real-life issue submitted by a company. Projects are Events related in a B2B or B2C context. One Challenge is scheduled right at the start of the programme;
- A Career Path Scheme to help students build their professional projects (personality tests, individual coaching, preparation for recruitment interviews,... );
- Two 1-week seminars in Paris & Las Vegas (USA) comprising professional meetings,
- One work placement/internship from May to December (4 to 6 months).

Practical Information

Program duration: One academic year (on campus)

Tuition: €12,990

Teaching Campus: Paris

Important dates -
Admission session: April 18th, 2016
Intake: September 2016

Infrastructure -
The School offers:

- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.

Accommodation -
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus

Please contact us for further information.

International Candidates

Admission -
International Applicants (who require a visa) must send their applications by June 13th 2016 at the latest. Application files will be accepted as from September 2015.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier

If you are admitted, you will be requested to send in a first down payment of € 1,000 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.



Career Opprtunities -
Events Management positions in Events Communication and Marketing Firms, actors of Events (Design, Logistics, Convention Centres, … ), Communication Departments, …



Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-international-events-management/admission_1626.html

Visit the MSc International Events Management page on the Ecole de Management de Normandie website for more details!

(Student Profile)


3813.jpg Community Manager and founder of Aurore Boréale,
Social Media Marketing
Aurore Boréale,
Caen France

"I spent a wonderful year at EM Normandie. I chose the International Events Management Master and was graduated in 2009. From my point of view, the best in this programme is the way we experienced teamworks through the field projects and contests, projects submitted by companies. This kind of exercise is more than relevant! So we left school with concrete experiences and feedbacks from managers who we met during the year. We also feel more confident at the end of the year.
In 2010, I was Marketing Manager at Paris B. Events, and it was a great job. But I always had that feeling : I want to be an entrepreneur. And I founded my own agency « Aurore Boréale – Social Media Marketing » specialized in Community Management for brands and products."

(Student Profile)


3814.jpg Promotion & Marketing Manager
Deauville Tourisme

"Thanks to the studies at the Normandy Business School, I had the opportunity to keep growing in the international event & tourism industry. Indeed, I decided to study one year again whereas I already had a job in tourism. I wanted to acquire a better knowledge on what was going on in France and abroad in terms of event & tourism growth, thus finding some new job opportunities. I particularly enjoyed the international aspect of this Master: foreign students, programme totally taught in English.
After passing the MSc, I quit my former job and began as the Promotion & Marketing Assistant of Deauville Tourisme. The following year, I became the Promotion & Marketing Manager. I am now taking care of promoting Deauville next to French and foreign tourism professionals using different tools: e-marketing, business trips on various workshops in France and abroad, canvassing, organising familiarization trips for professionals, networking-PR… I enjoy my job that gives me the opportunity to develop myself next to different world cultures as well as having a mix between desk work and on-field work. "

(Student Profile)

XiaoShi CHEN

3815.jpg Assistant Consultant,
Kotler Marketing Group,

"As a Chinese student, the experience at EM Normandie has had a great impact on me, on my choice.
Thanks to EM Normandie and the lovely teachers, I really fall in love with the events industry, and it makes me firmly believe that events can create something beautiful in the world. It was a totally different teaching method than from the universities in China. I loved the field trips and the team contests.
Now, I get my first job as an assistant consultant in one of the branches of Kotler Marketing Group in China whose founder is great marketing master Philip Kotler. I will do my best in this exciting work!!"

(Student Profile)


3816.jpg Teacher assistant,
Arab Academy for Science, Technology & Maritime Transport,
Alexandria, Egypt

" I think that the International Events Management Master of EM Normandie provides the students with a great mixture of knowledge and practice. Thanks to valuable professors, teaching initiation and theory, and professionals, giving us advices and projects to work on, EM Normandie succeeds in transfering a strong knowledge of the international events business to its multinational students.
I loved how perfectly the master fulfilled different goals: for my case I am now qualified to undertake a PHD programme and continue my career, while my colleagues are now qualified to work in the events industry. Moreover, the good care and interaction between faculty members and students helped me not feeling homesick for 9 months. Also, the master includes diverse business activities that enable us to develop our network but also to learn how to manage stress. The positive feedbacks from the professionals are motivating, while the constructive critics help to improve. The courses are very useful and helpful at different occasions in life."

(Student Profile)


3817.jpg Onsite Director,
Amsterdam, The Netherlands

"My study at EM Normandie was a great combination of theoretical knowledge and practical assignments.
The school teachs you how to do things, why to do them that way and then gives you the opportunity to apply it in real situation and with the advises and evaluation of professionals.
The one month field project and the two contests add a great value to the learning experience and prepare you for the real situations that you will handle ."


Entry Requirements

4 to 5 year degrees. Dispensation possible according to the opinion of the jury. English fluent

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