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MSc Cross Cultural Marketing and Negotiation

Course Description

This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.


The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.

Strong Points

- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).


- 7 Core Modules
- 6 Ancillary modules


Professionalisation -

- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.

Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.

Practical information

Program duration: One academic year (on campus)

Tuition: €10,990

Teaching Campus: Caen

Important dates -
Admission session: April 18th, 2016
Intake: September 5th, 2016

Infrastructure -
The School offers:

- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.

Accommodation -
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.

Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.

The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.

A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.

Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html

Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.

International Candidates

International Applicants (who require a visa) must send their applications by June 13th 2016 at the latest. Application files will be accepted as from September 2015.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier

If you are admitted, you will be requested to send in a first down payment of € 1,000 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.



Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:

- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant



Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/admission_1656.html

Visit the MSc Cross Cultural Marketing and Negotiation page on the Ecole de Management de Normandie website for more details!

(Student Profile)

Luc Lesenecal; Dy Director, Isigny Sainte Mère

This master program not only develops essential knowledge and understanding of international business, but also prepares young dynamic professionals to start a lasting experience abroad. In 2010, we offered the possibility for two students from the Cross-Cultural Marketing & Negotiation master to start their career with an at least 12 months internship as salesmen in New York and Singapore. The fit between the training offered by the EM Normandie and our expectations allows Isigny Sainte Mère to build on these reliable, professional, and promising graduates.

(Student Profile)

Johanna Notzon

3809.jpg Trainee,
Marketing Dept,
Robert Bosch Car Multimedia GmbH.

"The Master in Cross-Cultural Marketing and Negotiation perfectly combines theoretical knowledge with business practice: the emphasis on group work, case studies and projects in business helps to put theoretical skills into practice and to develop the key qualifications needed in today’s business world. A variety of lectures provides intercultural competencies within different business areas, in particular Marketing and Negotiation. The Master is a living example of its cross-cultural focus: teachers and students come from all over the world. In the end this program is the driving license to start an international career…"

(Student Profile)

Laure Tardy

Assistante Marketing Collectivités,
Haba France (Habermaβ Gmbh).

"Understanding those around us is not simple, especially when it comes to culture. At the end of my Master, I integrated a German company as marketing assistant. Having the essential knowledge for working with another culture was as basic as linguistic notions because even if we are neighbours our culture, and therefore our way of working, is not the same. Courses and professional experiences that we had to handle during the master gave me the knowledge and competencies to always ask the right question; translate words or thoughts is one thing, make oneself understood and understand others is another."

(Student Profile)

Reham Damanhouri

3811.jpg "For me the program as a whole is very interesting as the Cross-Cultural Marketing and Negotiation Management is very important if someone wants to have a career in a multinational environment. It has an added value on the program and the students by having professors from different backgrounds and countries. It presents a lot of case studies, current problems and marketing situations. As a student in the Campus of Caen, I live the intercultural environment day to day, as there are a lot of foreign students, and the school has a very big role in integrating their foreign students into the city and campus. As we all say "Its cultural baby!"

(Student Profile)

Tina Reinhardt

3812.jpg Online marketing assistant,

"This Master is the ideal study program to gain essential knowledge about different issues of nowadays business operations. The practical orientation achieved by numerous group projects, the variety of lecturers from different backgrounds and the intercultural focus amount to the high value of the program."


Entry Requirements

4 to 5 year degrees. Dispensation possible according to the opinion of the jury. English fluent

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