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Master in Fashion Direction: Brand & Product Management


Course Description

Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Product Management is aimed to train those professionals who are able to manage the fashion product and collection, since the moment immediately after its creation, up to its marketing and retailing. This professional figure, call it “Fashion Product Manager” but also “Line Builder”, is the one in charge of assessing the architecture of a fashion collection and ensuring the correct development of the fashion product. That’s why this figure is considered an “hybrid”, combining interdisciplinary skills in fashion management, with a deep understanding of fashion design tools and practices.

And not only this; the Master in Brand & Product Management aims to introduce students to the compelling art and science of brand management, with a particular emphasis on luxury brands. How is it possible to design the brand strategy? From the knowledge and management of the brand language, to the line building of a collection and the business strategy.

Visit the Master in Fashion Direction: Brand & Product Management page on the Milano Fashion Institute website for more details!

Entry Requirements

In order to apply for the admission to the Milano Fashion Institute Master Programs, the candidate must have: 1. Degree equal to or higher than a Bachelor of Art, Master of Art or Master of Science. It is not necessary to have previously attended a Fashion related course. 2. Intermediate level of English knowledge. Certifications are not required. The knowledge of the language will be tested during the interview with the Academic Committee

Course Fees

€15,400 payable in 4 instalments during the year


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Recipient: Milano Fashion Institute

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