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International Marketing


Course Description

Master of Science with a major in Business Administration

Increase your understanding of the future marketing needs of global companies in an international setting.

Information

This is a programme that will help you understand and meet the challenges many companies face due to increasing globalization and a changing competitive climate. It will shed light on contemporary marketing issues and the nature of the global economy.

Contemporary challenges in marketing are for example digitalization, globalization and a rapidly changing society. This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interac­tion combined with theoretical depth.

During the year you will study topics ranging from the behaviour of consumers to the
nature of the global economy. For example, you will be engaged in
discussions about how consumers relate to and affect each other, how
digital media influence planned communications, and how export is
managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

Degree

1 year, 60 credits. Master of Science with a major in Business Administration.

After graduation

The programme prepares you for an executive career in marketing taking
on positions such as marketing manager, export manager/consultant, or
international account manager.

The programme also prepares students for doctoral research education.

Requirements:

The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration.

Proof of English proficiency is required. Read more about our English Requirements - http://ju.se/en/study-at-ju/admissions/language-requirements.html

The number of places is limited. Selection is made based on:

- Academic results from bachelor level studies
- Letter of motivation
- GMAT (not required, but a good score may strengthen your application)

Read more about our Admissions Requirements - http://ju.se/en/study-at-ju/admissions/masters-admission-guide.html

Tuition fees:

SEK 120,000 per year

Tuition fees do NOT apply for EU/EEA citizens or exchange students

Preliminary syllabus PDF - http://kursinfoweb.hj.se/en/program_syllabuses/JAIM3.pdf

Bart Berende, Alumni

Studied: International Marketing, Jönköping International Business School
Work: Product Manager at Garnier, L’Oréal Group, The Netherlands

"I live in Amsterdam and work as a product manager at Garnier. On a typical day I discuss new product launches with our marketing director, decide on future media strategies, and meet with the account manager of one our retailers to talk about the upcoming promotions of my brand. When my schedule allows for it, I like to grab a meeting room for myself to brainstorm creative ideas for upcoming campaigns.

My Master’s in International Marketing at JIBS really helped me boost my marketing skills on an international level. Approaching marketing from an academic point of view without losing focus on the business perspective was a very valuable combination for me. I believe JIBS is a great place if you want a university that is on top of its game and follows the latest trends, which is key if you want to go into marketing.

Everybody is going digital, so as a marketeer it’s important to know everything about the digital world. My advice to you who consider entering this field is to be enthusiastic and passionate about your brand. Know your numbers and show your creativity. It takes analytical skills, creativity, dedication and an entrepreneurial spirit to be successful. So be ready to work hard. But don’t forget to relax sometimes and enjoy the fun and beautiful city of Jönköping. It might not be the capital of the world, but it still has all the things in place for you to have a great time during your studies."

Entry Requirements

The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration.

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Recipient: Jonkoping University

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