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MSc Tourism Management & Marketing


Course Description

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.

You'll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. These include, Dr Philip Alford who specialises in the use of emerging digital technologies, Professor Philip Long who focuses on the connection between international films, television and tourism and Professor Dimitrios Buhalis who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Placement

As part of this course you can take an optional minimum of 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.

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Visit the MSc Tourism Management & Marketing page on the Bournemouth University website for more details!

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(Scholarship)

BU Sport Scholarship - 20+ Awards

For September 2017 or January 2018 entry.The BU Sport Scholarship is available to high level sporting athletes coming to study at either undergraduate or postgraduate level at BU. The scholarship is designed to provide you with the funding you need to develop your sporting abilities and take them to the next level.You can apply for up to £5,000 of funding and put this money towards coaching, equipment, competition entry fees, travel expenses or/or support services.You must demonstrate excellence in your chosen sport, and be part of a Regional, National and/or International squad and compete at that level. Athletes receiving a scholarship will ideally represent BU in the BUCS programme (League and Individual), as well as themselves and/or their club at regional, national or international level. Individual athletes will also need to be competitive with top performers within the BUCS programme.

Value of Scholarship(s)

£500 to £5,000

Eligibility

You must be a high performing sportsperson and have the desire to continue to develop in the sporting arena, as well as academically
Any UK/EU or international applicant applying for a full-time undergraduate or postgraduate course delivered at BU

Application Procedure

Apply online by 31 August if your course starts in September and 30 November if your course starts in January.

Further Information

https://www1.bournemouth.ac.uk/study/undergraduate/fees-funding/undergraduate-scholarships/international-student-scholarships/bu-sport-scholarship


(Scholarship)

BU Music Scholarships - 15 Awards

For September 2017 or January 2018 entry. If you’re passionate about music and want to continue to develop your talents while you’re studying for your degree, our BU Music scholarships are here to support you. Some of the money you’re awarded will go towards regular music lessons for your main instrument or voice with one of the university’s tutors, but you can use the remainder to see your favourite artists in concert, buy new music for your collection or even to pick up a new outfit to wear on stage - whatever fuels your musical passion.There are two types of music scholarships available - major award and minor award.

Value of Scholarship(s)

£1,150 (major award) or £450 (minor award)

Eligibility

To apply for one of these awards, you must be able to demonstrate that you are a talented musician or vocalist and that you have been involved in ensemble activity
Any UK, EU or international applicant applying for a full-time undergraduate or postgraduate course at BU.

Application Procedure

Apply online by 31 August if your course starts in September and 30 November if your course starts in January. Late applications may be considered if there are funds remaining.

Further Information

https://www1.bournemouth.ac.uk/study/undergraduate/fees-funding/undergraduate-scholarships/ukeu-student-scholarships/bu-music-scholarships


(Scholarship)

Academic Scholarship - 20+ Awards

For courses starting in September 2017 or January 2018.The Academic Scholarship recognises outstanding academic achievement among our postgraduate applicants. To qualify for this award, you need to demonstrate an excellent academic profile that is relevant to your course.If you are enrolling on any full-time taught postgraduate course at BU (including CPE, LPC and PG Dip Legal Practice), or a Master’s by Research, you will automatically be awarded the scholarship, provided that you meet the above requirements. The scholarship is paid in the form of a reduction to your tuition fees.

Value of Scholarship(s)

£2,000

Eligibility

As a minimum, you need an upper second-class honours (2i) from a Bachelor’s degree (or an overseas equivalent), or CPE with a merit profile
Any UK or EU student applying for a full-time taught postgraduate degree at BU
You cannot receive this scholarship if you are applying for a Postgraduate Diploma or distance learning course
You cannot be in receipt of any other scholarships.

Application Procedure

Automatically awarded.

Further Information

https://www1.bournemouth.ac.uk/study/postgraduate/fees-funding/scholarships/uk-eu-student-scholarships/academic-scholarship


(Scholarship)

Executive Dean's Scholarship - Faculty of Management (Department of Tourism and Hospitality) - 7 Awards

For courses starting in September 2017 and January 2018.This scholarship is available to any UK or EU applicant for a full-time taught Master's degree in a Tourism and Hospitality subject from the Faculty of Management, excluding Postgraduate Diplomas, who can demonstrate an outstanding academic profile relating to their course.Five available for September entry and two for January entry.

Value of Scholarship(s)

50% tuition fee reduction

Eligibility

You will need to have a minimum of an upper second-class honours degree (2i) and must fill in an application further highlighting your academic achievements and explaining why you should be considered for this scholarship
Any UK or EU student applying for a full-time taught Master's degree in Tourism and Hospitality with the Faculty of Management
Applicants for Postgraduate Diplomas are not eligible for this award
You can't receive this scholarship if you have been awarded any other BU scholarship

Application Procedure

Apply online by 31 May for September entry and 18 November for January 2017 entry.

Further Information

https://www1.bournemouth.ac.uk/study/postgraduate/fees-funding/scholarships/uk-eu-student-scholarships/executive-deans-scholarship-faculty-management-department-tourism-hospitality


(Scholarship)

BU Vice-Chancellor's International Scholarship - Most-promising applicant - Single Award

For courses starting in September 2017.The scholarship is paid in the form of a full tuition fee waiver.

Value of Scholarship(s)

Full tuition fee waiver

Eligibility

You need to demonstrate outstanding academic achievement in your undergraduate studies, as well as an exceptional personal profile in your personal statement
Any international applicant from China, India, Nigeria, South Korea, Thailand, Turkey, the USA or Vietnam who is studying a full-time taught postgraduate course at BU
You cannot receive this scholarship if you have applied for a distance learning course
You cannot be in receipt of any other BU scholarship

Application Procedure

Apply online by 31 May 2017.

Further Information

https://www1.bournemouth.ac.uk/study/postgraduate/fees-funding/scholarships/international-student-scholarships/bu-vice-chancellors-international-scholarship-most-promising-applicant


(Scholarship)

Chevening Scholarship (External Scholarship) - No. of awards TBC

A full Chevening Scholarship includes: tuition fee waiver
travel to and from your home country
an arrival allowance
the cost of an entry clearance (visa) application
a grant for thesis or dissertation
an excess baggage allowance
a monthly personal living allowance.

Value of Scholarship(s)

Full tuition fee waiver

Eligibility

Any international student applying for a full-time taught Master's degree at BU who is a citizen of a Chevening-eligible country at the time of application and who intends to return there at the end of the period of study.

Application Procedure

Apply online.
The deadlines are country specific but the application window is usually August each year for September entry in the following year.

Further Information

https://www1.bournemouth.ac.uk/study/postgraduate/fees-funding/scholarships/international-student-scholarships/chevening-scholarship-external-scholarship


(Scholarship)

Academic Excellence Scholarship (International) - 20+ Awards

For courses starting in September 2017 and January 2018.The Postgraduate Academic Excellence Scholarship for international students is designed to recognise outstanding academic achievement.You need to be enrolling on a full-time taught postgraduate course delivered at BU. This includes Master’s by research, CPE, LPC and PG Dip Legal Practice, but excludes distance-learning courses, Postgraduate Diplomas and certain courses delivered by the Faculty of Health & Social Sciences.

Value of Scholarship(s)

£3,500 (tuition fee reduction)

Eligibility

To qualify for the Postgraduate Academic Excellence Scholarship (International), you need a minimum of 65% in your Bachelor's degree, or an upper second-class Honours degree from a UK university, or a CPE with a merit profile for entry to LPC (Legal Practice Course)
Any international applicant for a full-time postgraduate course, excluding Postgraduate Diplomas or distance learning courses
If you're applying for the PG Dip Legal Practice, and meet the criteria, you are eligible for this award
You cannot be in receipt of any other BU scholarships.

Application Procedure

Automatically awarded.

Further Information

https://www1.bournemouth.ac.uk/study/postgraduate/fees-funding/scholarships/international-student-scholarships/academic-excellence-scholarship-international


(Scholarship)

BU Vice-Chancellor's International Scholarship - 10 Awards

For September 2017 entry.In addition to your academic achievements, you will also need to showcase an outstanding personal profile through your personal statement in the application form.

Value of Scholarship(s)

50% tuition fee reduction

Eligibility

It is open to any students applying for a full-time postgraduate course with BU who achieves a high level of academic study in their undergraduate studies
Any international applicant from China, India, Nigeria, South Korea, Thailand, Turkey, the USA or Vietnam who is studying a full-time taught postgraduate course at BU
You cannot receive this scholarship if you have applied for a distance learning course
You cannot be in receipt of any other BU scholarship

Application Procedure

Apply online by 31 May 2017.

Further Information

https://www1.bournemouth.ac.uk/study/postgraduate/fees-funding/scholarships/international-student-scholarships/bu-vice-chancellors-international-scholarship


(Scholarship)

Executive Dean's Scholarship - Faculty of Management (Department of Tourism and Hospitality) (International) - 12 Awards

For courses starting in September 2017 and January 2018.
Eight for September 2017 and four for January 2018.

Value of Scholarship(s)

50% tuition fee reduction

Eligibility

When you apply, you need to demonstrate an outstanding academic record in relation to your chosen course and hold a minimum of a UK upper second-class honours (2i) degree, or an overseas equivalent
Any applicant for a full-time Tourism and Hospitality Master’s degree who qualifies as ‘overseas’ for fee purposes
Applicants for Postgraduate Diplomas are not eligible for this award
You cannot be in receipt of any other BU scholarship.

Application Procedure

Apply online by 31 May for courses starting in September and 18 November for courses starting in January.

Further Information

https://www1.bournemouth.ac.uk/study/postgraduate/fees-funding/scholarships/international-student-scholarships/executive-deans-scholarship-faculty-management-department-tourism-hospitality-international


(Scholarship)

Colombia Partnership Scholarship - 20+ Awards

For September 2017 entry.If you meet the criteria and hold an offer of a place on a BU Master's course by 31 May 2017, you will automatically receive this scholarship - you don’t need to apply for it.

Value of Scholarship(s)

25% fee reduction

Eligibility

Any student resident in Colombia currently studying at EAFIT, Escuela de Ingenieria de Antioquia (EIA), Universidad del Rosario or Universidad de La Sabana who is applying for a full-time taught Master’s at BU
You cannot be in receipt of any other BU scholarships.

Application Procedure

Automatically awarded.

Further Information

https://www1.bournemouth.ac.uk/study/postgraduate/fees-funding/scholarships/international-student-scholarships/colombia-partnership-scholarship



Entry Requirements

An Honours degree is normally required at 2.2 or above, or substantial industrial experience at senior management level. Applicants are encouraged to provide details of relevant work experience. If English is not your first language you'll need IELTS 6.0 (Academic) or above.

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