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MSc International Marketing


Course Description

Gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations on this masters course. To be successful in dynamic markets, you need the ability, knowledge and attitudes to ensure you manage effectively. This course provides you with these.

You develop your knowledge and skills in the current key areas of international marketing, including:
-The practical problem solving skills needed by companies operating in international markets.
-Understanding customers and international consumer behaviour.
-Cross-cultural understanding – to become an effective manager through international marketing planning.
-Dynamic entrepreneurial marketing and innovation – creating and developing your own product or service and bringing it to the point of launch.
-Building confidence in your sales and presentation skills.

As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you.

The course reflects the professional requirements of the Chartered Institute of Marketing.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/msc-international-marketing

Course structure

Full-time. September start – typically 12 months or 18 to 24 months with optional work experience. January start – typically 15 months
The optional work experience route starts in September 2016.

Modules
-Understanding markets
-International consumer behaviour
-Marketing decision making
-Consultancy project
-Relationship marketing
-Entrepreneurial marketing and innovation
-Digital marketing
-International branding
-Research methods
-Dissertation

You complete four modules for the postgraduate certificate, eight modules for the postgraduate diploma, and all nine modules for the masters.

Assessment: coursework.

Other admission requirements

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows:
-An IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.
-An IELTS score 6.5 with a minimum of 5.5 in all skills for the work experience route.

If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.

Visit the MSc International Marketing page on the Sheffield Hallam University website for more details!

Entry Requirements

Normally you need one of the following: an honours degree; equivalent professional qualifications. In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. See course description for further admission details.

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