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MSc/PgDip/PgCert Sport Business Management


Course Description

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come. On this course you gain:
-Employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market.
-A well-developed international/global perspective on the sports industry.
-The conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if:
-You have a sport or business and management related degree.
-You have management experience and an interest in sport or leisure.

The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include: Manchester City FC; The International Cricket Council; The Singapore Sports Council; Badminton England; UFC (Ultimate Fight Championship); Sheffield United FC; Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement. Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.

Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/mscpgdippgcert-sport-business-management

Course structure

Full time – 1 year – two days a week with four taught modules each semester followed by a project.
Part time – typically 2 years – tailored to your needs where possible and normally one day a week.
Starts September or January.

The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.
Core modules
-Researching sport management (15 credits)
-International sports marketing and the media (15 credits)
-Global economics of sport (15 credits)
-International sports strategy (15 credits)
-Managing people in sport organisations (15 credits)
-Sport business consultancy (15 credits)
-International sport event management (15 credits)
-Financial skills for business decisions (15 credits)

Optional modules
Choose one from:
-Research project (60 credits)
-Work based learning project (60 credits)

Course support
Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course. During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation.

Assessment: coursework assignments, essays, management projects, problem solving exercises, group work, project, phase tests.

Other admission requirements

Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience. If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.

Visit the MSc/PgDip/PgCert Sport Business Management page on the Sheffield Hallam University website for more details!

Entry Requirements

Normally a first degree 2:2 or above in a sport-related or business and management-related subject OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management. We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. See course description for further admission details.

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