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MA Fashion Management and Communication

Course Description

This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.

The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.

You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together: product; distribution; branding; marketing; communication and service.

You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.

The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.

Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/ma-fashion-management-and-communication

Vibrant and supportive learning environment

As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.

Research-led expertise

Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.

Course structure

Full time – 1 year continuous. Starts September.

Semester One
-Theory supporting practice
-Fashion brand management and communication

Semester Two
-Fashion trend prediction
-Product development
-Optional study including live industry briefs

Final Semester
-Final project: written or practical

Assessment: 100% coursework.

Other admission requirements

If you don't have a design or management background, we will consider your application providing you can clearly articulate informed reasons for wanting to complete the course. This must be done through a PDF document that includes a CV and written statement outlining why you are suitable for the course, supported by fashion and design images, graphics and other visual material. See course description for further admission details. Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with a minimum of 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

Visit the MA Fashion Management and Communication page on the Sheffield Hallam University website for more details!

Entry Requirements

You need a 2.2 degree or equivalent in an appropriate discipline or significant relevant experience. Use section 9 (page 7) of the application form to write down the kind of work you are interested in doing after graduating and how the course will help you achieve your goals (max 500 words). Any other supporting material should be included in the application form or a single PDF document. Most applicants have backgrounds in fashion design and fashion management. See course description for further admission details.

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Recipient: Sheffield Hallam University
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