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MA Sports Journalism

Course Description

If you have a passion for sport and writing, this specialist course gives you a head start working in sports journalism and related careers. You develop the traditional and new media skills needed to work in the area, and you benefit from links with major broadcasting and newspaper organisations, and major sports clubs.

• Gain the traditional and new media skills needed to work in sports journalism.
• Learn how to manage print, broadcast, online and social media
• Benefit from links to major broadcasting and newspaper organisations and major sports clubs.
• Gain work placements at sports organisations and media sports departments

Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.

On this course, you learn how
• the sports department of media organisations operate
• to produce news stories, match reports, preview features, opinion pieces and personality profiles
• to research and plan sports coverage for radio and television broadcasts.

You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.

We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
• writing sports news and features
• reporting the action
• commentating and interviewing
• web development
• editing
• newsroom and broadcast suite skills
• writing press releases
• organising media events
• social media skills.

You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.

You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.

We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.

There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.


• coursework • critical evaluation • dissertation or project • a combination of practical and theoretical work

Visit the MA Sports Journalism page on the Sheffield Hallam University website for more details!

Entry Requirements

You need• a good honours degree in any subject from a recognised UK institution or its international equivalent or• relevant professional experience If English is not your first language you normally need an IELTS score of 6.5.We encourage applications from UK and international candidates who • have a diversity of backgrounds• are considering a career in sports journalism• show the required aptitude and potentialWe base our selection criteria on your relevant experience and potential for development.Previous experience of journalism is preferable, but not necessary. Broad experience or knowledge of sport is helpful.

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