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MBA in Cultural entrepreneurship and tourism

About This Masters Degree

Course Description

The goal of this program is to train students to manage, develop, and promote the tourism industry in particular regions and cultural sites.

Core teaching focuses on a range of skills necessary to become an entrepreneur in the tourism sector: financing, regionally-focused marketing, public policy, targeting your audience, developing community-based strategies, implementing seasonal touristic programs, marketing heritage/tourism products, visitor satisfaction, and sustainable development.

During their training in Paris, students benefit from the experience of specialists from many sectors of the industry (public policy-makers in culture & tourism, retail travel sales directors & operators, managers of operations, public relations managers of touristic groups, sales directors, cultural heritage managers, CEO of private foundations & heritage organizations, prestigious hotel & restaurant managers, hospitality, tourism, cultural, directors of trusts for heritage preservation).

Workshops, lectures, visits to tourism sites and study trips within France provide students with hands-on experience and networking possibilities.

Students will hone the cultural and commercial skills required for developing and managing historical and cultural sites.


The academic year is made up of 3 trimesters:

2 trimesters of classes (September-December/ January-March) and one trimester of professional experience in the form of an internship (April-June).

During the last two terms, students will work on an individual professional project that they will present in front of a jury in validation of their diploma “Titre I”: Cultural Project Manager, accredited by the French State.

Group coaching sessions are organized to accompany students in the development of this professional project. The Academic year consists of 500 hours of classes over a 24-week period and a 3 month internship.

1st Term: Cultural Entrepreneurship, Marketing Tourism/Heritage Products, Strategic Management, Business Development Strategies, Implementing seasonal touristic programs, Targeting your audience, , Coaching sessions.

2nd Term: E-communication and e-marketing, Contract Law, IP Law, Cultural Heritage Law, Finance, Project Management, Developing a touristic site, Cultural Policy, Sustainable Development and Coaching sessions.

3rd Term: Full-time internship along with coaching sessions to accompany students in the development of their professional projects.

Visit the MBA in Cultural entrepreneurship and tourism page on the IESA - School of Arts & Culture website for more details!

Entry Requirements

BA completed +1 year postgraduate studies OR 1 year work experienceEnglish: IELTS 6.0 minimum (or equivalent)No minimum level of French Application

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