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MSc Sport Digital and Media Technologies

Course Description


You will develop a critical understanding of how technology is impacting on sport in particular the growing sport digital and media sectors. Sport is embracing digital technologies to improve performance and business practice. The sports media provide valuable content and audiences for broadcasters, companies and sponsors. Thus understanding the importance of how technology, particularly new digital and media technologies is shaping the business of sport is essential for future sport business professionals and entrepreneurs. New technological applications in the business of sport requires graduates with new knowledge and skills to navigate the new sporting environment.

See the website: http://www.lborolondon.ac.uk/study/institutes-programmes/sports-digital-and-media-technologies/

Programme Aims

a) Use action based learning to develop insight into the potential of new media technologies and their influence on innovation in the sports digital and media industries

b) Develop the critical analysis skills required to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sports digital and media industry

c) Develop a critical understanding of the dynamics of the sport digital and media sector

d) Develop a critical understanding of the mobile internet and cloud technology with a special emphasis on media cloud applications shifting to mobile Internet platform and its associated challenges for sport

Programme Structure

To complete the MSc Sports Digital and Media Technologies, students must complete 8 x 15 credit modules. Students must choose and complete any 1 optional from the 2 optional modules in the first semester and any 1 from the 2 optional modules in the second semester. All students must complete a Dissertation worth 60 credits.


Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.


This programme will provide you with knowledge of the technologies driving sport digital and media development, and other related activities. You will have the opportunity ti develop networking skills and will work in collaboration with others in order to compete in today's global sport business environment.


• Collaborative Project
• Advanced 3D User Environments
• Introduction to Mobile Internet and Media Clouds
• Media Audiences, Users and Markets
• Dissertation
• Digital Technologies and Sport: Evolution and Application
• New Media and Analytics for Sport Business

See here for information on modules: http://www.lborolondon.ac.uk/study/institutes-programmes/sports-digital-and-media-technologies/

Visit the MSc Sport Digital and Media Technologies page on the Loughborough University London website for more details!

Entry Requirements

Minimum of an upper Second Class Honours degree (2:1) or equivalent from a wide range of subjects/disciplines. In exceptional circumstances an applicant may be admitted to the degree who does not possess the requirements mentioned, but who has substantial relevant work experience. English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent.

Course Fees

For more information, please see our fees and finance page View Website

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