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MSc Sport Business Innovation

Course Description


This programme has a focus on innovation and enterprise which are core skills in the world of sport business. It allows you to recognise the link between theory and practice to improve your management skills.
Managing success in sport and sport business is part of our heritage at Loughborough. As a partner to Team GB we know what it takes to deliver results in a challenging environment.

Satisfying consumer, social and environmental expectations in the business of sport requires innovative thinking. Modern sport businesses therefore need innovative and effective management practices to meet these expectations.

This programme provides you with opportunities to undertake applied research to develop innovative solutions to solve real problems confronting sport businesses. Students will develop an understanding of management and marketing principles, how sport is governed, the development of strategy and the place of entrepreneurship and innovation in the changing sport business landscape. The programme complements the successful MSc Sport Management programme that for over 20 years has guided Loughborough postgraduate students in understanding the complexities of the global sport business sector and developing the contemporary management practices to provide them with a competitive advantage in the business of sport.

See the website http://www.lborolondon.ac.uk/study/institutes-programmes/sport-business-innovation/

Programme Aims

a) Use action based learning to develop insight into the knowledge and skills required for innovation in the sports industries

b) Develop the critical analysis skills required to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sports industry

c) To develop a critical understanding of the dynamics of the sport business sector

d) To provide students with the skills of advanced networking and team working in order to compete in a rapidly changing business environment

Programme Structure

To complete the MSc Sport Business Innovation, students must complete 8 x 15 credit modules. Students must choose three optional modules (one in semester 1 and two in semester 2). All students must complete a Dissertation worth 60 credits.


Modules are assessed by a combination of written assignments, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.


The Master of Sport Business Innovation prepares you for numerous career paths. These may include careers in commercial sporting organisations, international governing bodies of sport, government, the not for profit sector, as well as the skills required to establish your own sport enterprise business.


- Innovation Management
- Collaborative Project
- Strategy and Planning
-Understanding Business Failure
- Sports Markets and Industries
- Managing Service Quality in the Sports Industries
- Sports Management Theory and Practice
- Dissertation


Choose three modules only
- Entrepreneurship
- Funding
- Leadership Models and Practices: Applications to a Sport Context

Find more information on modules here http://www.lborolondon.ac.uk/study/institutes-programmes/sport-business-innovation/


Loughborough University London offers a collaborative, innovative and inspiring learning environment, bringing together world-leading scholars, dynamic organisations and creative individuals with the emerging talent and leaders of tomorrow.
Our programmes, which combine real-world learning with theory-rich lectures, are delivered through our five institutes and academy:
- Institute for Design Innovation
- Institute for Digital Technologies
- Glendonbrook Institute for Enterprise Development
- Institute for Sport Business
- Institute for Media and Creative Industries
- Academy of Diplomacy and International Governance

You will not only develop an in-depth knowledge of your chosen subject area, but will also gain cross-disciplinary experience, giving you the breadth of skills and experience to thrive in your chosen career.

You will learn from and network with pioneering thought-leaders from a range of organisations –multi-national companies to small entrepreneurial start-ups, the private and voluntary sectors, and the eminently creative local London community.

Our vision for Loughborough University London has been shaped and informed by the University’s existing commercial partners and collaborators, which include several of the world’s most iconic brands.
We will be running regular keynote speaker programmes, seminars and invited lecturers from some of the world’s most influential business leaders, entrepreneurs, and public and voluntary sector organisations. Visit the People section of the website (http://www.lborolondon.ac.uk/about/people/guest-speakers/ ) to see just a few of our iconic partners.

All have recognised the need to invest in the pipeline of future talent so that they can continue to recruit people with the skills, drive and creativity to compete and thrive in a globally competitive environment.

Visit the MSc Sport Business Innovation page on the Loughborough University London website for more details!

Student Profiles

Our range of scholarships, bursaries and support packages - No. of awards TBC

We are investing over half a million pounds (£0.5m) in our scholarship and bursary scheme to support your studies at Loughborough University London in 2016.This package of support celebrates and rewards excellence, innovation and community. Our ambition is to inspire students of the highest calibre and from all backgrounds and nationalities to study with us and benefit from the wider Loughborough University experience and network.Our range of scholarships, bursaries and support packages are available to UK, EU and international students.View the sections below to discover which scholarship options are right for you.What's on offer for 2016Inspiring Success Programme
For unemployed and underemployed* graduates living in the East London Growth Boroughs of Hackney, Newham, Tower Hamlets or Waltham Forest
Award value: 100% off your tuition fees
We are joining forces with The London Legacy Development Company to offer a two day programme of specialist support for graduates, including workshops, skills seminars and networking opportunities to increase students' employability and support those looking to enter into postgraduate education.
Eligibility: At the end of the programme, eight students will be selected for a 100% scholarship to study a masters course of their choice at our London campus in September 2016Dean's Award for Enterprise
For students looking for the skills and support to launch a new business
Award value: 90% off fees to launch your business idea
Eligibility: The award will be given at the discretion of the Dean and the Senior Leadership Team, based on a one-page submission of your business idea.East London Community Scholarship
For any students who obtained their GCSE’s or A-levels (or equivalent qualifications) from The Growth Boroughs – Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest
Award value: 50% off your tuition fees
Eligibility: Competitive scholarship based on one-page submission showing your contribution to our communityAlumni Bursary
For all Loughborough University alumni
Award value: 20% off your tuition fees
Eligibility: International and UK/EU alumni holding a current offer for LoughboroughExcellence Scholarship
For international and UK/EU high achieving students
Award value: 20% off your tuition fees
Eligibility: Any student holding a high 2:1 or first class undergraduate degree or equivalent from a recognised high quality institution will be considered

Value of Scholarship(s)

See below


Our range of scholarships, bursaries and support packages are available to UK, EU and international students.

Application Procedure

Applications are now open for scholarships and bursaries for 2016. For further information and to find out whether you are eligible for a scholarship or bursary, please visit our Your Questions Answered
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page, or email us at [email protected]

Further Information


Entry Requirements

Upper second class degree or equivalent from a wide range of subjects/disciplines. In exceptional circumstances an applicant may be admitted to the degree who does not possess these requirements, but who has substantial relevant work experience. English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent. See View Website

Course Fees

For more information, please see our fees and finance page View Website

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