The tourism and events industry is experiencing continued growth and diversification, becoming one of the fastest growing economic sectors in the world. Rural tourism is an entrepreneurial sector, drawing on our natural environment and cultural assets. Students will gain an understanding of the key issues and techniques involved for developing and managing rural tourism, and examine the economic, environmental and social concepts and frameworks that define the industry.
It is anticipated that graduates with an MSc in Rural Tourism Management will go on to progress their career in: • Their own start up or diversified rural tourism or events enterprise • A successful rural tourism company • The public sector • The charitable sector • A rural tourism sector body • A tourism and rural development organisation on the international stage • A rural event management company • Academic research
Who is the course for?
This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations, or pursue a career or management position within rural event management.
The course may be studied full-time over 12 months or part-time over two years, plus one year to complete the Research Project. Students will study eight modules; five tourism and event management modules, two business management modules, and one research methods module. Students who do not wish to undertake the Research Project may choose to take a Postgraduate Diploma following successful completion of eight modules. This course blends practical hands-on learning with theoretical knowledge, and is delivered through lectures, guest speakers, seminars, individual and student-led research, case studies and field visits to top regional tourism enterprises and events. Modules are assessed through group and individual coursework, presentations and examinations.
Contemporary Theories in Rural Tourism Management Tourism and Sustainable Rural Development Entrepreneurship for Rural Tourism and Events Agri-tourism Rural Event Management Financial Management Marketing Planning and Strategy Research Methods Research Project
“Tourism is a dynamic and vibrant industry, providing people living in rural areas all over the world with the opportunity to make a living from the heritage, agriculture, wildlife, culture and environment they have grown up with. It rewards innovation and welcomes entrepreneurship, especially when these skills are implemented alongside a passion for rural affairs and a commitment to providing the best client experience.” Jarrod Kyte, Product Director for Steppes Travel
These scholarships (paid as a tuiton fee waiver) will be available to new taught RAU students, both full and part-time, who live and/or have within the last two years studied within a 25 mile radius of Cirencester (not previously at the RAU) and who can demonstrate academic excellence, leadership, and motivation to succeed by means of their Programme and Scholarship applications and supporting references. We will take into account academic and community achievements, past, present and potential, as well as overcoming hardship.Each scholarship will be worth £3,000 per annum for each year of study at the RAU, up to a maximum of three years, paid in three equal instalments at the start of each academic term. Part-Time StudyApplicants for part-time study programmes who meet the criteria above and who will be studying a minimum of 25% of the full-time study load will receive a fee waiver pro rata to their study load. For example, a student studying 50% of full time, equivalent to 60 credits, would receive an award of £1,500. The award would be adjusted to match study pattern in future years of study..
Value of Scholarship(s)
Each scholarship will be worth £3,000 per annum for each year of study
These scholarships will be available to new taught RAU students, both full and part-time, who live and/or have within the last two years studied within a 25 mile radius of Cirencester (not previously at the RAU) and who can demonstrate academic excellence, leadership, and motivation to succeed by means of their Programme and Scholarship applications and supporting references.
ou need to apply by using the online application form, together with supporting evidence. Please download and ask your referee to complete the Scholarship reference form; the referee should be your most recent school/university tutor or employer. We do not accept references from family members. Please note Scholarship applications cannot be considered without a satisfactory reference. Additional information may be requested at a later dateDeadline for applicationsApplications and all supporting information must be received by the University by the 15th August 2016. Applications received after this date will not be considered.
An Honours degree at upper second level. Mature candidates with significant relevant work experience and lower academic qualifications may also be considered for entry, following interview with the course manager.For students whose first language is not English, the University will accept International English Language Test (IELTS) with a minimum score of 6.5 average with no element below 5.5.Students with other qualifications, including overseas awards and alternative English language qualifications, are advised to contact Admissions to discuss the suitability of their award.
Recipient: Royal Agricultural University
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