Learn how to enhance your organization’s ability to effectively identify, develop and deploy new products and services.
Success in developing and deploying new products depends, in large part, on providing products that can compete on a global level in existing and new markets. Effective new product management is a critical factor in the success of a new product or service.
The Master of Science in New Product Management (MSNP) degree program provides students a framework to enhance an organization’s ability to effectively identify, develop and deploy new products and services. You will learn how to apply the tools and knowledge needed to find the products and/or services that are aligned with the unique strengths and position of an organization. Further, the MSNP will prepare you to identify and capitalize on both domestic and international product markets.
Faculty members have extensive business experience, and the faculty-to-student ratio is kept small to allow interaction among faculty and students. Most faculty members have a Ph.D.
Objectives and Outcomes
Graduates of the program are: - capable of leading the creation of value through new product and new process development. - innovators who create new value through the development of new products, services and processes manifest in the form of entrepreneurship; and emergent from within as intrapreneurship.
Successful students in this program will: - be able to synthesize classic and contemporary management theory to create solutions to management challenges. - have the knowledge and skills necessary to lead and manage the new product development process. - be able to apply management methods, concepts and theories in existing and new situations. - have an understanding of innovation, approaches to management and methods to simulate creation of new value.