’s MA in Digital Media Management programme offers an immersive learning experience delivered by some of the world’s most innovative leaders and pioneers.
The programme combines a broad range of topics, including digital technology, business transformation, strategy, service design and research methods with real world application, developing the leaders of the future.
Designed in collaboration with industry, the programme provides those wanting to develop or refine their strategic and digital skills or transition into the digital and creative industries. It presents a unique opportunity to learn from leading industry thinkers and apply principles in a learning environment that mirrors real world challenges.
You will embark on a transformative journey to finessing your skills to become adaptive, collaborative and creatively driven, empowering you to go beyond conventional thinking and practices to create effective teams and business value.
This programme is offered in a part-time mode, specially designed to meet the time pressures and learning styles of busy professionals and to directly address the talent gaps of their companies.
It comprises 6 taught project-based modules and an advanced work-based project. Each module combines academic and professional perspectives, hands-on exercises, skills acquisition, industry speakers, collaborative teamwork, a major industry brief and individual and group reflection.
Students will be required to attend a foundation week and then will need to be available approximately 2-3 days every other week to study with us for the length of the programme. To give you a better idea of the time commitment necessary for this course, feel free to look through our Tentative Course Calendar subject to reasonable change.
Our “live” project briefs form the core of each module and are developed in collaboration with our network of industry partners who include Google, IKEA, Nestlé, Unilever, Greenpeace and the BBC as well as agencies including Ogilvy, TBWA, BBH and JWT.
Following successful completion of the taught part of the programme (43 weeks), students progress to a 18 week Industry Research Project. This is your chance to put your learning to work in an independent research or professional context and helps students take the next step in their careers. Hyper Island
will help you design your project and apply it within your workplace. To successfully graduate with a Master's degree, students will present the findings from their project using reports, videos and prototypes as appropriate to their chosen problem to assessors from industry, Teesside University and Hyper Island
This programme will explore a wide range of business, technical and creative topics:
- Creativity, idea generation and concept development
- Change management, transformational leadership and group dynamics
- Entrepreneurship and learning from start-ups
- Business strategy, business development and business transformation
- Branding and communication, the role of brands, consumer insights
- Project management techniques, budgeting, pitching and planning
- Digital and mobile technologies, prototyping and development
- Designing for the consumer: human interaction, research and user centred design
Bachelor’s degree or five years equivalent work experience.Applicants must be in full-time employment within the EU.Approval from your employer to release you for the study days.A visa (where relevant) that allows you to study part time in the UK for a minimum of 43 weeks.