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International Marketing Management (CIM accredited) (MSc)

Course Description

The MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM).

The MSc International Marketing Management course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma

The course is available to study full-time on campus or online via distance learning.

See the website http://www.rgu.ac.uk/business-management-and-accounting/study-options/postgraduate-taught-full-time/international-marketing-management

All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.

Please note, UKVI are currently not accepting TOEFL as proof of English Language for Full Time International Student Visas.

What you will study

Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.

Stage 1
•International Branding
•Finance for Managers
•Market Research

Exit Award: PgCert International Marketing Management

Stage 2
•Global Marketing Management

Select 1 module from:
•Business Marketing and Innovation OR
•Consumer, Media and Communications

Plus 1 module from:
•Strategic Marketing Management OR
•New Media Marketing

Plus 1 module from:
•Social and Cultural Marketing OR
•Launching a New Venture

Exit Award: PgDip International Marketing Management

Stage 3

Award: MSc International Marketing Management

How you will learn

Full-time Study
In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Distance Learning
Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:
•Virtual tutorials
•Live chat
•Discussion forums - student and tutor led
•Up-to-date web technology for delivery methods
•User friendly material
•Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.


Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field.

There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are:
- brand and product management
- advertising
- public relations
- market research
- sales management
- retailing
- general marketing management

If you want to find out how to apply, click here - http://www.rgu.ac.uk/applyonline

Visit the International Marketing Management (CIM accredited) (MSc) page on the Robert Gordon University website for more details!

Entry Requirements

Applicants will require a good honours degree. Those who do not possess an honours degree but have a degree or degree equivalent qualification, and appropriate work experience at a suitable level within an organisation, will be considered. Qualifications from an approved professional body will also be taken into account.

Course Fees

UK/EU students: £4,700; International Students: £11,500

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Recipient: Robert Gordon University

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