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Corporate Communication & Public Affairs (CIPR Accredited) (MSc)

Course Description

The MSc Corporate Communication and Public Relations course provides the practical skills and relevant knowledge required for a career within PR and Public Affairs.

Corporate Communication is an essential function within contemporary business environments. With 24-hour media cycles, it is important that organisations manage media enquiries professionally. Factors such as reputation and the ability to communicate in an effective and timely way with all stakeholders are recognised as critical success factors for growth and survival.

This course has been developed in direct response to employers' needs through close consultation with leading practitioners and professional bodies. Regular events provide key networking opportunities and students are encouraged to attend visits to media organisations and other local events which take place through the year.

The course has been rated within the Top 50 Comms courses globally (Eduniversal Best Masters Ranking).

See the website http://www.rgu.ac.uk/information-communication-and-media/study-options/distance-and-flexible-learning/corporate-communication-and-public-affairs

All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.

Please note, UKVI are currently not accepting TOEFL as proof of English Language for Full Time International Student Visas.

What you will study

Teaching is delivered through the University's online virtual learning environment, CampusMoodle.

Stage 1
•Media Industries
•Public Relations: Theory and Practice
•Comparative Public Affairs

Exit Award: PgCert Corporate Communication and Public Affairs

Stage 2
•Critical Approaches to Corporate Communication
•Political Communication and Public Affairs
•Fieldwork Placement
•Research Methods

Exit Award: PgDip Corporate Communication and Public Affairs

Stage 3

Award: MSc Corporate Communication and Public Affairs

Dissertation In Semester 2 you must present a written research proposal for submission. This will normally form the basis for the Masters level dissertation. You will work independently, but under supervision, to undertake the research and prepare the dissertation.

How you will learn

Full-time Study:
In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study:
Our part-time delivery mode combines aspects of distance learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Distance Learning:
Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:
- Virtual tutorials
- Live chat
- Discussion forums - student and tutor led
- Up-to-date web technology for delivery methods
- User friendly material
- Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Placements and accreditations

A four-week work placement within a Communication, Media or Marketing environment is undertaken as part of the course. Companies offering placements expect students to be creative and to come on placement with energy, enthusiasm and some creative ‘new' ideas. Students often produce work that they are then able to put into a personal portfolio.

Previous students have elected to pursue roles within blue-chip corporations; global communications consultancies; global broadcasting companies; newspapers; leading arts and heritage organisations; oil and gas industry; marketing agencies; public sector; charities; digital media; and TV and radio.

Depending on the placement, you will work on small individual or team projects. You will also be given the chance to observe the overall running of the company, learn about different communication strategies and experience why companies adopt the strategies they do.

The masters degree qualification of this course* has been awarded accreditation and is approved by the Chartered Institute of Public Relations (CIPR) and students are eligible for student membership. Recognition by the professional body is an assurance of the high professional standard and credibility of this corporate communication course.

* CIPR only applies to the Masters level (not to PgDip).


The rapidly expanding Corporate Communication industry provides excellent opportunities for graduates who are equipped with a broad range of professional, technological and creative skills.

The corporate and technical communication components of the course make up a highly distinctive and accredited qualification that enhances career opportunities in both private and public sectors in areas such as PR or marketing, media and creative fields and other related areas.

If you want to find out how to apply, click here - http://www.rgu.ac.uk/applyonline

Visit the Corporate Communication & Public Affairs (CIPR Accredited) (MSc) page on the Robert Gordon University website for more details!

Entry Requirements

This course is designed to meet the requirements of Honours-level graduates and current practitioners who want to enhance their existing levels of professional skills. Those who are new to the subject, have a flair for language and strategic thinking and are looking to follow a career within communications are also suited to this course. The programme will give you the relevant skills and experience to find employment as dedicated in-house communication professionals or within busy agencies or public affairs consultancies.

Course Fees

UK/EU students: £5,000; International Students: £10,000

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Recipient: Robert Gordon University

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