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Digital Marketing (MSc)

Course Description

The MSc Digital Marketing has been designed to equip you with relevant knowledge and practical skills. This Masters level course develops the necessary skills that will prepare you to design, deliver and evaluate digital marketing strategy and campaigns.

Digital marketing strategy and digital services are an essential, invaluable and unavoidable part of any communication or marketing strategy. In order to meet the needs of today's consumers, audiences and markets, it is essential that organisations embrace and utilise specific techniques, technologies and strategies.

This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.

See the website http://www.rgu.ac.uk/msc-digital-marketing

All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.

Please note, UKVI are currently not accepting TOEFL as proof of English Language for Full Time International Student Visas.

What you will study

The MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing them with an overview of the digital-marketing landscape.

This Digital Marketing university course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.

The course is delivered through the following modules.

Stage 1 Semester 1

BSM727 Digital Production Tools And Techniques 30 Credits

BSM729 Digital Marketing Strategy 30 Credits

Stage 1 Semester 2

BSM716 Digital Public Relations 30 Credits

BSM728 Methods, Metrics And Analytics 30 Credits

Stage 1 Semester 3

Choose 1 option module from the following group:

BSM101 Dissertation 60 Credits

BSM730 Digital Marketing Project 60 Credits

How you will learn

The Digital Marketing masters degree course uses a combination of teaching methods and sources of expertise. Tutorials and blended-learning materials introduce theories, digital marketing knowledge and skills which are further explored through a series of practitioner-led workshops. All modules develop both the theoretical and the practical and are assessed in part through live projects in collaboration with related businesses, allowing you to develop your portfolio and build linkages and contacts within industry. You can engage with the course in a number of different modes:

Full-time Study:
In full-time mode, you will learn through a combination of online exercises, digital marketing workshops, presentations and lab tutorials. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study:
Our part-time delivery mode combines aspects of online learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Individual Modules:
In addition to studying the course on a part-time basis, further flexibility is provided through the ability to study modules on an individual basis, credits can be transferred towards the overall course at a later date.


The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant. The course has been designed with employability and developing professional practice at its core, bringing together marketing and management theory with the skills and knowledge required to utilise digital marketing strategy in response to real world business problems.

The course will prepare you for a range of careers and roles depending on your individual aspirations. Careers appropriate to students undertaking study on the course include:
- Digital Marketing Manager
- Social Media Manager / Community Manager
- Search Manager / SEO Manager
- Digital Strategist
- Online PR Manager
- Communications/Marketing Manager
- Digital Producer
- Public Relations Manager

If you want to find out how to apply, click here - http://www.rgu.ac.uk/applyonline

Visit the Digital Marketing (MSc) page on the Robert Gordon University website for more details!

(Student Profile)

Joshua Thompson

“The practical nature of the MSc Digital Marketing course and the wide variety of topics makes mastering each idea an exciting challenge.”


Merit Scholarship - 20+ Awards

Aberdeen Business School is pleased to offer a number of merit scholarships to outstanding students who wish to study at the School.This page contains details of all scholarships available on courses apart from the MBA (Masters of Business Administration). Please click below if you wish to apply for an MBA scholarship.MBA Scholarship
Please read through the following information carefully.
- Number of awards: 150
- Value of awards: £2000, £1500, or £1000 per award

Value of Scholarship(s)



Eligible Courses:
- This scholarship is applicable to all MSc courses in this area of study.Who can apply:
- An International student paying fees at the overseas rate or
- A UK/EU student on a full cost course for which the course fee has been set at £5000GBP or above and
- You hold the offer of a place on one of our courses

Application Procedure

See the website

Further Information


Entry Requirements

The MSc Digital Marketing is open to applicants with an undergraduate Honours degree in any discipline. The Digital Marketing course is suitable for people who are excited by digital technology and the opportunities it provides. A background in marketing or digital media is not required but a passion for these areas and a willingness to engage with new technologies and techniques is essential. Other qualifications and experience will be considered with entry being subject to the University's judgement that the person has reasonable expectation of being able to fulfil the requirements of the award.

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