The Course Structure is subject to validation Practical Content. The MA emphasises practical skills in both PR and journalism from the outset, with students developing and presenting their own bodies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project, including live PR work and journalism and, at its end, a critical reflection which will require students to relate their work to wider thinking about these industries.
At the same time the programme provides an in-depth academic examination of the PR industry and journalism, their histories, how they function in the contemporary world and the role they play in international society and economic life – especially in relation to traditional and new media, business and the full range of marketing disciplines.
Explore. Students examine the issues these industries face and explore different views of both PR and journalism. Students also benefit from the chance to choose an optional course in the second semester of the programme, which enables them to develop knowledge and skills in specific areas of interest.
Industry Networking & Internships. The programme benefits from exceptionally strong links with the PR and media industries in London, with teaching by practitioners, a wide range of distinguished guest speakers, and events involving both industries. These links not only ensure that students are aware of the latest developments in London’s PR industry and journalism, but facilitate internships and help students with their career development.
Develop skills to assist in career progression. A broad education of this kind equips graduates for a wide range of careers internationally while enabling them to develop specialist expertise in areas of particular interest. By ensuring that they are critical and reflective practitioners it prepares them for challenging leadership roles in a world of diversity and rapidly changing opportunities, in keeping with the university’s wider mission.
Fall Semester (3 core courses) Journalism Practice Public Relations Practice Advertising, Public Relations and Journalism in Context
Spring Semester (2 Core & 1 Electives) TWO core courses:
Professional Digital Media Skills PR, Journalism and Media
Political Communication Fashion and Luxury Brands and the Media Celebrities, Marketing and the Media
Professional Practices in the Visual Arts Entrepreneurship & Innovation Management International Relations and the Media Managing Organisations and People Corporate Governance Strategic Management Marketing in a Digital World International Art Market
Summer Semester Internship Professional Research Project
US Bachelors degree from an accredited institution, or UK first degree with minimum second class honours, or an overseas equivalent as determined by the University. Relevant work experience is welcomed and may on occasion be accepted in lieu of a first degree, but is not required.
Recipient: Richmond University
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