Practical Content. The MA emphasises practical skills in both advertising and PR from the outset, with students developing and presenting their own bodies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project, including live PR work and associated advertising materials and, at its end, a critical reflection which will require students to relate their work to wider thinking about these industries.
At the same time the programme provides an in-depth academic examination of the advertising and PR industries, their histories, how they function in the contemporary world and the role they play in international society and economic life – especially in relation to the media, business and the full range of marketing disciplines.
Explore. Students examine the issues these industries face and explore different views of both advertising and PR. Students also benefit from a range of optional courses in the second semester of the programme, which enable them to develop knowledge and skills in specific areas of interest.
Industry Networking & Internships. The programme benefits from exceptionally strong links with the advertising and PR industries in London, with teaching by practitioners, a wide range of distinguished guest speakers, and events involving both industries. These links not only ensure that students are aware of the latest developments in London’s advertising and PR industries, but facilitate internships and help students with their career development.
Fall Semester (3 core courses) Advertising Practice Public Relations Practice Advertising and Public Relations in Context
Spring Semester (1 Core & 2 Electives) Advertising and Public Relations in the Global Marketing Communications Mix
Summer Semester Internship Professional Research Project
To be eligible for consideration, a prospective scholar must have, by 1st June preceding the programme start date been accepted the offer of a place on a Richmond Masters programme for the entry year concerned and submitted a complete scholarship application form.
Value of Scholarship(s)
4 at 50% tuition payable
Each year Richmond will award a scholarship to a maximum of four outstanding new entrants to our Masters programmes. Each will cover the duration of the programme, subject to grades worth 50% remission of tuition fees payable.
Recipients of the scholarship will be decided by the Vice Chancellor on the basis of: - Their applications for study and the Scholarship, - Their level of academic achievement prior to entry to the Richmond Masters programme, and - Advice from the Richmond academic departments concerned. Scholars will be informed by July 1. The University reserves the right to make the offer of a scholarship subject to certain conditions being met (for example, where the final outcome of undergraduate study is not known at the point of scholarship application)
US Bachelors degree from an accredited institution, or UK first degree with minimum second class honours, or an overseas equivalent as determined by the University. Relevant work experience is welcomed and may on occasion be accepted in lieu of a first degree, but is not required.
Recipient: Richmond University
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