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MSc Sport Management

Course Description

This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership.


The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc in Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.

At UCFB we bridge the gap between academia and business. Students on our taught postgraduate programmes have significantly more contact time than those at traditional higher education institutions. In parallel to the traditional academic curriculum runs the Complementary CurriculumTM; a journey of professional and personal development through learning and knowledge enhancement activities. The Complementary Curriculum allows access to industry leading guest speakers, industry opportunities and additional certificates such as the Prozone Performance Analysis and Green 4 Solutions Customer Relationship Management and The FA Level 1 and 2 Coaching award.

The MSc in Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.

Research projects will be undertaken with an external organisation. UCFB has a wide portfolio of industry contacts who provide opportunities for short term placements and projects for postgraduate students. These include, but are not limited to, leading organisations such as Wembley Stadium, The Football Association (FA), The Scottish Professional Football League (SPFL), Prozone, Green4Solutions, Aon Sports, The Rugby Football League (RFL), League Football Clubs and Orlando City Soccer Club.


Our MSc in Sport Management modules have been developed in order to give you the best preparation for a leadership career in the wider sports industry.

Core modules of study are:

Corporate Strategy in a Sporting Context -

Understanding corporate strategy and how it can be applied to the context of international sports management, looking at different examples of this from international governing bodies, competition organisers, charitable organisations and clubs.

Sustainable Stadium & Events Management -

The course uses the concept of sustainability to explore key contemporary issues, such as, types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Management of Financial & Human Capital -

You will examine the impact on international football and other sports organisations when trying to establish themselves and develop growth within the international marketplace and understand how financial and management accounting can be used for competitive advantage.

Leadership & Influence in Sport -

You will observe and evaluate your behavior and management potential in order to develop your own style of leadership in your chosen career path.

Strategic Sport Marketing Management -

This module will look at range of marketing strategies used across various international sports organisations and will particularly look at the powerful role of branding in the sporting industry.

Emerging Themes in the Sports Industry -

You will explore issues and challenges that have recently emerged in the sports industry and their impact on the industry, such as, the internationalisation of sport.

Research Methods & Dissertation -

Research is a growing area of sports management with practitioners increasingly being asked to critically evaluate organisations. You will gain an in-depth knowledge of the stages of the research process and apply this in your 12,000 word dissertation.

Entry Requirements

Applicants should note that possession of the minimum entry criteria does not in itself guarantee admission.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

UK/EU Applications -

To apply for this programme please download and complete the application form, then return the completed form and relevant documents as instructed to .


are only accepting applications from students from the UK and EU for 2015 entry. We will be accepting applications from students outside the EU from 2016 onwards.

Complementary Curriculum TM

In addition to the unique degree programmes, UCFB also offer a trademark Complementary CurriculumTM programme of best-in-class executive speakers and exceptional work experience opportunities to ensure UCFB students graduate as well-rounded, empowered individuals. Guest speakers in the past have include Jamie Carragher, former Liverpool footballer and Sky Sports Pundit; Peter Salmon, Director England at the BBC; Greg Dyke, Chairman of The Football Association; and Kelly Simmons, Director of The National Game and Women’s Football at The Football Association.

Visit the MSc Sport Management page on the UCFB website for more details!

Entry Requirements

You will have a Bachelor’s degree with 2:1 classification or an international equivalent. International students that require an IELTS must have an overall IELTS score of 6.5 (minimum of 6.0 in Writing, Speaking, Reading and Listening, or recognised equivalent). Relevant academic experience in business, marketing or sport is desirable.

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