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MA Strategic Marketing (CIM)

Course Description

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our post graduate course with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.


Strategic Marketing - CIM
International Marketing - CIM
Mastering Metrics - CIM
Marketing Communications
Driving Innovation
Data Handling and Decision Making
Research Project

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.


Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

Case study
Research Proposal

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.


Visit the MA Strategic Marketing (CIM) page on the Arden University website for more details!

(Student Profile)

Paul Dees

4.jpg “I considered all options - even changing my job to fit around my studies, but decided that distance learning would fit in better with my full time job and I could go at my own pace. The enrolment and course selection process was straightforward and very quick, no lengthy processes involved. I have had great study support over the past 15 months from tutors on the various subjects, without it I would have struggled.

The course can be very relaxed and intense depending upon how much study you put in but if you put the hard work in pays off, with 3 distinctions to my credit I am very pleased with my work. The MBA program has given me a greater understanding of the business world and has enabled me to do develop myself further in my current job role. My future aspirations are to use the MBA qualification amongst others, to secure a higher managerial position either in the UK or abroad.

The RDI Team have been extremely helpful and approachable. At times you do feel as though you are on your own but the RDI team are only an e-mail or phone call away to resolve any queries that arise. The tutors are also very approachable, often working long hours and at weekends to respond to my queries via e-mail. I have thanked the team at RDI personally for their help and support to enable me to achieve such a great milestone in my career. I have recommended the RDI programme to many people because of the flexibility it offers in the study programme and also it will fit in with probably most full time careers.”

(Student Profile)

Jihmmy Bach Friis

5.jpg “I'm married, have children and a full-time job, so distance learning suits me, otherwise I would not be able to study. RDI staff are always very helpful in answering my queries. The most important and surprising thing to me about the Bradford MBA has been the personal development - you cannot imagine how much I, as a person, have changed since October when I started. I have no objection in recommending RDI to others!"

(Student Profile)

Hugh Porter

6.jpg “I chose distance learning as it offered the only viable route to gaining management qualifications without taking significant time away from normal work. It also offers greater flexibility for students with significant other commitments such as work and family. Enrolment was straightforward and the financial process was simple. I haven’t required lots of support but where there have been issues they have generally been dealt with well.

My relationship with RDI staff is good e.g. e-mails are answered promptly. The course is very interesting. Though I work in the public sector (NHS) I wanted to undertake studies with a more general outlook rather than health /public sector specific as I thought this would actually be more informative and valuable - this has been the case. I have a much clear and better understanding of business processes and areas that need consideration in order to make a business successful. The course helps build confidence in the management field and will help me lead my practice in the coming years. I am happy to recommend RDI - distance learning is a very different process to learning on campus, but if you have the skills and capabilities to manage this it is ideal."

(Student Profile)

Stephen Weekes

7.jpg “Giving up employment to study full time was not an option.RDI allowed me to study while earning and proved an extremely flexible solution. The support I received was superb, any queries I had were resolved quickly and easily, my student support co-ordinator was extremely helpful and professional.”

(Student Profile)

Rosey Andrassy

8.jpg “As teachers I strongly believe that in order to ensure continued good practice, we need to reflect critically on the quality of teaching and learning that takes place in our classrooms. Studying for my MA Ed enabled me to achieve a ‘helicopter’ perspective on my personal and professional development.

The modules that I have studied have not only been interesting, enjoyable and manageable alongside a full time teaching commitment and given me a sense of personal fulfilment and satisfaction, but have also enhanced the quality of my own and others’ teaching and learning within and beyond my classroom and school.”

(Student Profile)

Richard Luck

9.jpg “Allowing a student to work at a different pace where they may have knowledge gaps has certainly been of significant benefit to me. I have been able to adapt my learning and continuous professional development requirements to suit a busy working and family schedule. The overall time frame for achievement is flexible and adaptable and meets the needs of mature students.”


Entry Requirements

A UK honours degree at a minimum of second class (2.2) or equivalent.For students whose prior learning was not taught in English: IELTS 6.5 or equivalentWe are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

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Recipient: Arden University
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