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MA in International Business Communication


Course Description

This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

Visit the MA in International Business Communication page on the Radboud University website for more details!

(Student Profile)

Tatiana Pak

I learned first about Radboud University from my Russian peer who acted as the University ambassador during an education fair in Moscow. The Nuffic Neso office in Moscow provided complete information on the higher education in the Netherlands and I was surprised by the fact that the Netherlands offers the widest range of English-taught degree programmes in Europe after the UK.

My primary criteria for the university choice were a content and quality of a programme. IBC Master’s programme is a challenging and intense programme that I found to fit my needs. There are very few such programmes in Europe I managed to find that could offer an interdisciplinary approach and well-balanced curriculum in terms of courses offering theoretical insights and hands-on experience. Another important aspect for me was a strong research focus of a programme. Being a constant learner by nature, I’ve always been curious to look beyond my work scope or tasks and my mind has always been open to new ways of thinking. Therefore at some point of my career I realized the need to immerse myself into academic environment to have my analytical and research skills advanced to a new qualitative level in an intercultural setting. All these I found at IBC Master’s programme at Radboud University.

The curriculum spanned the complete range of courses that equipped me with solid theoretical knowledge based on which I can develop my professional competencies. Moreover, each course maintains a “global” or cross-cultural perspective. That way, I learned a lot about how global and multinational companies build their corporate strategies worldwide, how multinational organizations handle their internal corporate communications, or how consumer perceptions of company communications differ across borders. Even the course in statistical analysis provides insight into how respondents from different cultures may vary in their response styles. On top of all that, during my programme I’ve learned which factors may impact or even predict attitudes or behavior of individuals in different cultures. This is really exciting! It is even more so as I naturally apply this knowledge to my everyday life phenomena and events. Many things about my own culture, people, even friends are now perceived by me differently - in the way that I can answer now many “Why” questions and explain rationale behind many things. I am sure that my experience at Radboud Uniersity will shape all what I will be doing in my future career.


(Scholarship)

Fullbright-Radboud Scholarships - No. of awards TBC

The Fulbright Center, sponsored by Radboud University, is offering scholarships to excellent American students for study and research purposes at graduate and PhD levels at Radboud University Nijmegen. The Fulbright Center's mission is to promote mutual understanding between Dutch and American citizens by providing financial assistance for study, research and teaching. To qualify for a scholarship, applicants must have American nationality, have excellent academic marks, engage in extracurricular activities and be admitted to Radboud University Nijmegen.The grant will be paid in 12 monthly instalments of €1050. International travel will be reimbursed up to a maximum of €900. The cost of the residence permit (approximately €350) will be covered as well. An extra allowance of €1150 will be paid on arrival, and can be used to cover the cost of the tuition fee or the costs of settling in. Tuition fees are not waived, and differ per program.
Application for 2016-2017 opens on 1 May 2016 and closes on 13 October 2016.

Value of Scholarship(s)

12 monthly instalments of €1050 + extra allowance for travel and additional costs

Eligibility

For American students.
The Fulbright Centre, sponsored by Radboud University, is offering scholarships for talented American students to study at Radboud University.

Application Procedure

For more information please see the Fulbright website.

Further Information

http://www.ru.nl/masters/fulbright


(Scholarship)

Orange Tulip Scholarship - Brazil Programme - 10 Awards

Through the Orange Tulip Scholarship (OTS) programme, Dutch higher education institutions offer incentive scholarships to attract highly qualified Brazilians to follow a study programme at Master's level.Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Also, visa and residence permit costs, liability insurance and health insurance are covered

Value of Scholarship(s)

legal instead of institutional tuition fees

Eligibility

For students from Brazil who study at Master's level at Radboud University.

Application Procedure

The application deadline for the Orange Tulip Scholarship Brazil is 1 April. For more information about how to apply, please visit Nuffic Neso Brazil's website.

Further Information

http://www.ru.nl/ots/brazil


(Scholarship)

Orange Tulip Scholarship - Mexico Programme - 5 Awards

Through the Orange Tulip Scholarship (OTS) programme, Dutch higher education institutions offer incentive scholarships to attract highly qualified Mexicans to follow a study programme at Master's level. Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Also, visa and residence permit costs, liability insurance and health insurance are covered.

Value of Scholarship(s)

legal instead of institutional tuition fees

Eligibility

For Mexican students who study at Master's level at Radboud University.

Application Procedure

The application deadline for the Orange Tulip Scholarship Mexico is 1 April. For more information about how to apply, please visit the Nuffic Neso OTS Mexico website.

Further Information

http://www.ru.nl/ots/mexico


(Scholarship)

Orange Tulip Scholarship - Indonesia Programme - 6 Awards

For Indonesian students, Radboud University offers one Orange Tulip Scholarships which are available for all English-taught Master’s programmes at Radboud University (with the exception of Erasmus Mundus Master's programmes, joint or double-degree Master's programmes and the Master's programme in Theology).Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Also, visa and residence permit costs, liability insurance and health insurance are covered .

Value of Scholarship(s)

legal instead of institutional tuition fees

Eligibility

For Indonesian students who study at a Master's level at Radboud University.

Application Procedure

The application deadline for the Orange Tulip Scholarship Indonesia is 1 April.You can find more information about the Orange Tulip Scholarship Indonesia, and how to apply, on the Nuffic Neso Indonesia website.

Further Information

http://www.ru.nl/ots/indonesia


(Scholarship)

Orange Tulip Scholarship - China Programme - 6 Awards

The Orange Tulip Scholarship programme (OTS) was launched by Nuffic Neso China in 2008. The success of the programme relies on the support from not only the Dutch academic sector, but also the Dutch business sector in China. The purpose of this initiative is to offer valuable study opportunities for young Chinese talents to study in the Netherlands through joint contributions from the Dutch higher education institutions and China-based Dutch companies.Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Also, visa and residence permit costs, liability insurance and health insurance are covered.

Value of Scholarship(s)

legal instead of institutional tuition fees

Eligibility

The Orange Tulip Scholarship China programme is only open to qualified students from Mainland China who study at a Master's level at Radbout University.

Application Procedure

The application deadline for the Orange Tulip Scholarship China is 1 April.

Further Information

http://www.ru.nl/ots/china


(Scholarship)

Orange Tulip Scholarship - Korea Programme - 3 Awards

Nuffic Neso South-Korea launched the Orange Tulip Scholarship (OTS) in January 2010 to provide opportunities for talented Korean students to study in Holland. The scholarship is available for all English-taught Master’s programmes at Radboud University (with the exception of Erasmus Mundus Master's programmes, joint or double-degree Master's programmes and the Master's programme in Theology).Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Also, visa and residence permit costs, liability insurance and health insurance are covered.

Value of Scholarship(s)

legal instead of institutional tuition fees

Eligibility

For Korean students, Radboud University offers three Orange Tulip Scholarships.

Application Procedure

The application deadline for the Orange Tulip Scholarship South Korea is 1 April.

Further Information

http://www.ru.nl/ots/korea


(Scholarship)

Orange Tulip Scholarship - Russia Programme - 8 Awards

For the first time, Nuffic Neso Russia has launched the Orange Tulip Scholarship (OTS), a special programme for talented Russian students to study in Holland. It is available for all English-taught Master's programmes at Radboud University (with the exception of Erasmus Mundus Master's programmes, joint or double-degree Master's programmes and the Master's programme in Theology).Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2016/2017). Also, visa and residence permit costs, liability insurance and health insurance are covered .

Value of Scholarship(s)

legal instead of institutional tuition fees

Eligibility

For Russian students, Radboud University offers eight Orange Tulip Scholarships.

Application Procedure

The deadline for applications for the Orange Tulip Scholarship Russia is 1 April. In order to apply for the scholarship, you must have already applied for a Master's programme at Radboud University. In order to receive the scholarship, you must be admitted to a Master's programme.

Further Information

http://www.ru.nl/ots/russia


(Scholarship)

Orange Tulip Scholarship - Vietnam Programme - 3 Awards

The Orange Tulip Scholarship Programme gives excellent students coming from one of these countries the opportunity to study at Radboud University. Radboud University participates in the OTS programme with several benefits for international students. Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Also, visa and residence permit costs, liability insurance and health insurance are covered .

Value of Scholarship(s)

legal instead of institutional tuition fees

Eligibility

For Vietnamese students, Radboud University offers three Orange Tulip Scholarships.

Application Procedure

The application deadline for the Orange Tulip Scholarship Vietnam is 1 April. For more information about how to apply, please visit Nuffic Neso Vietnam's website.

Further Information

http://www.ru.nl/ots/vietnam


(Scholarship)

The Holland Scholarship Programme - 12 Awards

The Holland Scholarship (HS) gives excellent students the opportunity to study at Radboud University. The HS is open to students with the following nationalities: Canadian, American, Indian and Turkish. All English-taught Master’s programmes are eligible for the HS and amount to € 5,000.-

Value of Scholarship(s)

The scholarship amounts to £ 3.700

Eligibility

The HS is open to students with the following nationalities: Canadian, American, Indian and Turkish. All English-taught Master’s programmes are eligible for the HS.

Application Procedure

You can apply for the Holland Scholarship at Radboud University when you apply for a Master's programme in Osiris. That means that the application for admission and the application for the scholarship are fully integrated.
The application deadline is 1 February. If not all scholarships will be given out, the second deadline is 1 May.

Further Information

http://www.ru.nl/holland-scholarship



Entry Requirements

• In general, students' previous education should reflect their affinity with the following subject areas: Communication Studies, Management & Organisation, Intercultural Communication or (Inter)Cultural Studies, and Linguistics. • In order to take part in this programme, you need to be highly fluent in both written and spoken English, proven by an IELTS, Cambridge or TOEFL diploma. Please see our website for the required test results. • We’ll also be looking at your portfolio, practical experience (for example, studies or work experience abroad)

Course Fees

€2,006 (from EEA countries); €9432 (from non-EEA countries)


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