This programme will provide you with a comprehensive knowledge of the issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena. It will be attractive for both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field.
The programme will identify processes of globalisation and their impact on multinational enterprises and national firms. It will compare strategies involved in marketing, examine the role played by marketing communication, discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing and their implications.
* Marketing is a field which is defined by its ever changing set of working practices and strategies as technologies evolve, this Masters will give you the fundamental theories to be able to base your next set of tactics on * You will gain an in-depth knowledge of the theories, issues and current working trends in Marketing * You will gain an understanding of the nature of global brands and their role in creating relationships in a global market * You will learn about the centrality of consumers as crucial stakeholders * You will learn about qualitative and quantitative research methods, and how to design marketing programmes
Why study with us?
This programme is run by the School of Business and Management.
The School of Business and Management is rapidly building a strong reputation for our distinctive approach, in particular our focus on the inter-disciplinary nature of business and management. The School entered the RAE for the first time in 2008 with outstanding success, ranking joint 25th out of 90 Business Schools. This result is the highest ever recorded first-time entry.
"The programme explored different cultures, lifestyles and beliefs which aided my understanding of marketing in a variety of international scenarios - this was particularly helpful to me." Thais McGowan
* This programme is the first Marketing MA in the University of London * This programme has an international agenda and is taught by globally recognised international staff * Learn amongst high quality students from all over the globe, and make networks which will last for life * You will compare strategies involved in marketing and have the opportunity to examine the growing field of e-Marketing, discuss the contemporary debate over marketing ethics and contrast different approaches to the study of marketing and their implications
You will have access to postgraduate only facilities which include the Lock-keeper's Cottage Graduate Centre dedicated solely to the use of graduate students in the faculty of Humanities and Social Sciences, with the use of a common room and interdisciplinary training workshops.
You will also have access to Queen Mary's comprehensive libraries and The British Library can be accessed as a research resource.
page on the Queen Mary University of London website for more details!
A good upper second class honours degree or equivalent in any subject. For non-native English speakers, IELTS 7.0 or equivalent is required.
Recipient: Queen Mary University of London
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