The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. The course focuses on the role communication expertise plays in public policy processes as they are approached in the context of strategic communications and reputation management that underpin the public affairs function. The qualification is firmly rooted in practice - with regular contributions from senior practitioners- as well as clear in its interdisciplinary theoretical basis.
Public Affairs Diploma students receive 20 hours of face-to-face tuition between January and May, individual supervision for the research project (course assessment), as well as extensive online resources developed to support individual study.
Teaching, learning and assessment
Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Public Affairs Diploma students learn alongside and MSc Public
Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation.
Further information is available on the CIPR website at http://www.cipr.co.uk/courses/public-affairs-diploma
Teaching hours and attendance
Teaching hours are as follows:
Friday 8 January 2016:09.15-16.15
Friday 6 May 2016: 09.15-16.15
A full day (exact date tbc) in each the following weeks:
Week beginning: 25 January 2016; 22
February 2016; 4 April 2016
Links with industry/professional bodies
Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.
• The CIPR Advanced Certificate in Public Relations OR;
• The CIPR Internal Communication Certificate plus one year’s full-time employment in PR* OR;
• A postgraduate professional qualification in a related discipline (e.g. CIM diploma), plus one year’s full-time employment (or equivalent part-time employment) in public relations* OR;
• A degree in business/marketing/ management/communication studies, plus one year’s full-time employment in PR OR;
• Any other UK degree plus two years full time employment in PR* OR;
• NCTJ Diploma plus either five years’ journalism experience or three years’ full time employment in PR* OR;
• Two years’ full-time employment in public relations*, and the CAM Advanced Diploma in Marketing Communication OR;
• LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two years’ experience in PR OR;
• Four years’ full-time employment in public relations* and five GCSE passes, one of which must be in English Language. Restrictions on existing students apply. To check eligibility of PR role email the CIPR professional development team.
Those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.