This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal communication and management skills. It provides those working in internal communications with a platform for continuous development.
On this course, you will take an indepth look at the role that internal communications plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; and psychology of communication and the role and function of technology.
Teaching, learning and assessment
Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from
senior practitioners and QMU academics.
Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment.
CIPR Internal Communication Diploma students learn alongside CIPR Diploma and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation.
Further information is available on the CIPR website at http://www.cipr.co.uk/courses/cipr-internal-communication-diploma
Teaching hours and attendance
Teaching is normally delivered in one or two day blocks three times a year. Details are available on the QMU website.
This is a Chartered Institute of Public Relations (CIPR) course and successful students gain a CIPR award.
• The CIPR Advanced Certificate in Public Relations;
• OR The CIPR Internal Communication Certificate plus one year’s full-time employment in PR
• OR a postgraduate professional qualification in a related discipline (eg CIM Diploma), plus one year’s full-time employment (or equivalent part-time employment) in public relations*;
• OR a degree in business/marketing/management/communication studies, plus one year’s full-time employment in PR;
• OR any other UK degree plus two years full-time employment in PR*;
• OR NCTJ Diploma plus either five years’ journalism experience or three years’ full-time employment in PR*;
• OR two years’ full-time employment in public relations*, and the CAM Advanced Diploma in Marketing Communication;
• OR LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two years’ experience in PR;
• OR four years’ full-time employment in public relations* and five GCSE passes, one of which must be in English Language