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Master in Art Direction and Copywriting


Course Description

first level - VIII Edition
Language: Italian

The Laboratoriominiera Master is aimed at those who wish to do creative work in the world of brand communication, with contemporary professional skills in tune with the profound changes that the communication professions are facing in the transition from Advertising to the new Brand Communication System. The idea of the Master stems from understanding the great change that has affected the system of goods and their communication, a change that threatened traditional communication systems, expanding and intensifying the possibilities: everything is brand, everything is communication, everything is media. To provide young people with the preparation needed to tackle this new scenario, the Master will explore creative communication projects for both traditional media and new types of media, under the supervision of Creative Directors from major Italian and international communications agencies.

http://www.polidesign.net/mac

Visit the Master in Art Direction and Copywriting page on the POLI.design - Consortium of Politecnico di Milano website for more details!

Student Profiles
Scholarships

Entry Requirements

graduates or professionals in related disciplines

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