This Specializing Master strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new technological contexts. The learning itinerary traverses all the features of communication design, focusing especially on the set of factors that enable students to build brand equity, the true core of the communication process. Training calls for effective career-building preparation at both the individual and the group levels, particularly developing aptitude for teamwork, a distinctive feature of communication professions.
The Brand Communication Specializing Master is aimed at college graduates who want to work in enterprise communication. The training program strives to provide students with the marketing, management, creative, and organizational tools to handle the growing complexity of communication projects. Given this context, the ideal candidate will be highly motivated to become part of a workplace environment whose responsibilities include managing and coordinating communication processes.
Recipient: POLI.design - Consortium of Politecnico di Milano
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