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Digital Strategy

Course Description

Digital Strategy is a first level university Specializing Master of the Politecnico di Milano, an evolution of "Specializing Master SNID - Social Network Influence Design", which was created with the objective of training professionals to plan, coordinate, and monitor digital marketing and communication strategies.

The training program focuses on the transmission of a single method of design and technical expertise, that enables candidates to interpret the changes taking place in the current communication landscape and the opportunities offered by new technology scenarios, and to assist companies in the transition from traditional to integrated forms of communication.

Listening, Strategy, and Monitoring are the pillars of the educational process in a mix of disciplines that allows you to design and implement digital communications ecosystems in line with the conversion lenses of the brand and consistent with the latest methodologies UX Design, according to a markedly user-centred approach, the indisputable mark of the School of Design at the Politecnico di Milano.

Start date: October 14, 2016


Visit the Digital Strategy page on the POLI.design - Consortium of Politecnico di Milano website for more details!

Entry Requirements

The Specializing Master is open to candidates holding a University Diploma or Degree in Engineering, Architecture, Industrial Design, Humanities or Technical and Scientific disciplines.

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Recipient: POLI.design - Consortium of Politecnico di Milano
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