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Marketing (MSc)

Course Description

Course Description

Our MSc Marketing course will help you become a market-ready professional with a global outlook, equipped for a successful international career in marketing, business or management.  Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), it develops the strengths, abilities and understanding today's marketing employers are looking for.

In your first Semester, you'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors that influence it. You'll also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.

The second semester sees you deepen your understanding of the subject.  You'll look at marketing management, how marketing works with the other functions of an organisation, marketing plans, metrics and consumer engagement.  You'll be exposed to the very latest thinking in both conventional and digital marketing disciples.

Finally, in your third semester, you'll choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.

See the website https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/marketing

Course length: January start: One year full-time
September start: One year full-time or two years with a work placement

Chartered Institute of Marketing

The partnership with the CIM means that on successful completion of the MSc Marketing course you have the opportunity to gain an extra qualification, the Level 4 CIM Professional Certificate in Marketing. You'll also have student membership from the CIM and will be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing.

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.


All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.

You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

Visit the MSc Marketing page on the Nottingham Business School website site for more details. https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/marketing


Nottingham Business School is delighted to offer a number of generous scholarships for our full-time master's courses. To find out more visit the Nottingham Business School website. (http://www.ntu.ac.uk/nbs/courses/fees_and_funding/postgraduate_fees/index.html?utm_campaign=FAM-BLSS-Nov-15&utm_medium=Profile&utm_source=Findamasters&utm_term=BLSS )

Visit the Marketing (MSc) page on the Nottingham Trent University website for more details!

Entry Requirements

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). One academic or vocational reference is required. English language entry requirements apply.

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