The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological (with the many online and digital developments that occur on a regular and fast-paced basis). Marketing has focused on satisfying customer needs profitably but achieving ‘customer delight’ seems necessary now for commercial success.
Who is the MSc Marketing programme for?
The MSc Marketing programme has been developed for students seeking a career within marketing management in private, public or not-for-profit sector organisations across the globe. Our students typically go on to secure key marketing posts in large international companies but some find posts in smaller businesses, charitable organisations and public sector bodies.
Applicants should possess a minimum of a 2ii honours first degree - in business or a in a related subject with appropriate links to marketing.
MSc Marketing Programme Content and Structure
The recently revised MSc Marketing programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice. The MSc Marketing programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as ‘Global Marketing Strategy’, ‘Advanced Marketing Research Applications’ and ‘Analysing Buyer Behaviour and Brand Dynamics’. The MSc Marketing programme also contains core modules that provide students with key research and personal development skills.
In the remainder of the MSc Marketing programme the student has the opportunity to explore in detail an aspect of marketing through the Masters Dissertation. A dissertation preparation support module course guides students through this key project and a personal supervisor is appointed to offer advice on the initial proposal and throughout the dissertation process.
A combination of lectures, seminars and workshops are employed top convey information and facilitate student learning. The Northumbria University
’s e-learning platform, Blackboard, and e-library are key tools in the Learning and Teaching Strategy of Northumbria University
, of the Faculty of Business and Law, the Newcastle Business School and therefore of the MSc Marketing programme. This ensures that the programme is fully backed with the University’s latest investments in learning and teaching and technology.
The MSc Marketing programme’s Assessment Strategy includes the use of examinations, assignments workshop and e-learning platform activities. The combination used varies between modules but overall there is a fair but challenging balance of assessment methods.
Marketing offers so many different career roles and responsibilities from Advertising Executive to Database Manager; Public Relations Executive to Customer Services Manager. The student should possess a high level of energy and enthusiasm for the subject along with good creative and analytical skills. Former students from the programme have taken up careers such as Advertising Executive in an agency, Customer Services Manager in retail and Direct Marketing Manager in the charity sector
Normally candidates will be expected to have a qualification equivalent to an honours degree (2.2 or above) in a business related discipline