Sport marketing is increasingly a core competence required by professionals operating in the sports industry. This programme will help you to develop the skill-set and knowledge base required by sport marketers. As the sport market continues to evolve, you will be challenged to think creatively and critically about the unique nature and environment of sport. You will develop your ability to think strategically and to apply the principles of sport marketing to situations where increasing participation, leveraging investment into sport or encouraging the sale of sport products and services are required. The programme facilitates engagement with an international sport event organisation through an optional residential visit.
The programme presents an interactive learning environment through the use of case study material, live projects and close collaboration with sports practitioners. On-line resources will support material presented in conventional lectures, seminars, workshops and tutorials. The mix of returning students and sport practitioners from, literally, all corners of the world creates a stimulating, friendly and supportive environment for study.
What appealed to you about Northumbria University? Northumbria has an excellent reputation for sport, in particular sports degrees so I had no hesitation applying to study for my Masters here.
What was it about the course that particularly appealed? I’ve always had a passion for sport but have never had a chance to explore the business side of the sport industry; therefore Sport Marketing was the perfect course.
What qualifications did you have? BSc in Geography in 2003.
How did you feel during your first week at Northumbria? The induction to the course was really interesting and challenging, but it helped the people on the course bond as a group which helped everyone relax and enjoy themselves.
What do you like most about the course? The course is applied to a business environment but with a sporting emphasis. It’s very practical-based and interactive. The more you contribute to lectures, the more you get out of it. The people involved in the course, both students and lecturers, make studying so much more enjoyable and interesting. The International students provide an opportunity to learn about sport in different cultures.
Can you give an example of a piece of work you’ve been involved with recently? There’s no denying that the course has been hard work so far, but it’s all relevant to my future career aspirations. I am currently working on a marketing plan which involves taking a sports brand into an international market, which is by no means an easy task! However, the library gives access to a huge number of journal articles and data information, and the lecturers are always happy to give pointers and advice.
How do you get on with your tutors? I have a good relationship with my tutors. They are all friendly and approachable and their doors are always open if in need of advice.
What would you like to do when you graduate? I have always had an ambition to work for a sporting organisation. I like all sports but my passion has always been with football. Maybe the CEO of FIFA? You have to be optimistic!
What three words would you use to describe your time at Northumbria? Exciting, Intensive, Challenging.
Applicants should normally have a minimum of a lower second class (2:2) honours degree in a sport related subject. For students whose first language is not English evidence of having reached the equivalent of IELTS 6.5 TOEFL (575 paper-based, 90 internet-based), is required before entry. Applications are also encouraged from people with other undergraduate subject backgrounds who are passionate about sport and have, relevant experience and maybe seeking a change in careers.
Recipient: Northumbria University
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