Are you interested in the creative industries? Want to learn more about management and promotional culture?
Mass Communication Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, advertising and social media.
You will learn to recognise how these modes of communication are connected and how they relate to ideas and problems in society at both the national and the global level.
You will develop an awareness of the media, communication and cultural industries in the 21st century through research-informed and practical activities as you learn how communication strategies are produced, distributed and consumed.
Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in a range of media and communication industries.
For anyone interested in mass communication management and the broader cultural industries. This course has an international focus that combines key aspects of cultural management with advertising and promotional culture.