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Mass Communication Management - MSc


Course Description

Are you interested in the creative industries? Want to learn more about management and promotional culture?

Mass Communication Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, advertising and social media.

You will learn to recognise how these modes of communication are connected and how they relate to ideas and problems in society at both the national and the global level.

You will develop an awareness of the media, communication and cultural industries in the 21st century through research-informed and practical activities as you learn how communication strategies are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in a range of media and communication industries.

This course is also taught on our London campus. This course can also be started in January - please view this web-page for details: https://www.northumbria.ac.uk/study-at-northumbria/courses/mass-communication-management-dtfmax6/

Learn From The Best

Dr Sarah Ralph is a lecturer in Media and Cultural Studies, and her expertise lies in the realm of empirical methods and approaches to the study of production cultures, media audiences and reception.

Dr Ibrahim Seaga Shaw has a background as a reporter, editor, sub editor and correspondent in Sierra Leone, France and the UK, and brings real-life issues to the classroom.

Dr Gabriel Moreno practiced journalism for 13 years, including as a general and financial news correspondent with Reuters news agency in Mexico City. He was awarded a PhD in Journalism and Mass Communication from Westminster University and is currently involved in research projects involving new media and migration, and social media and environmental communication. He became a fellow of the UK’s Higher Education Academy in December 2015.

Teaching And Assessment

You’ll learn through a mix of theory and practice, including taught sessions, field trips, lectures, seminars and group assignments.

You’ll discover the theories and issues informing real-work examples within a range of media and cultural industries and then put these to use in workshop activities which reinforce the links between theory and practice. You will be encouraged to develop your communication skills by taking an active part in seminars.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

You will have the opportunity to go on at least one industry visit and hear from professionals working in a local media organisation. Previous visits have included to sites which represent successful local cultural regeneration such as BALTIC Centre for Contemporary Arts and Sage, Gateshead.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
MP7002 - Advertising and Promotional Cultures (Core, 30 Credits)
MP7003 - Working in Mass Communication Industries (Core, 30 Credits)
MP7004 - Media Dissertation (Core, 60 Credits)
MP7005 - Research Methods (Core, 30 Credits)
VA7006 - Cultural Management, Enterprise & Leadership (Core, 30 Credits)

Learning Environment

Your learning experience is enhanced by new technologies used to deliver and assess your course modules, including online reading lists and electronic submission of assignments. You are also encouraged to use social media to communicate with your peers and students regularly develop module Facebook groups for this purpose.

You will have access to an e-learning portal that provides lecture materials, assessment criteria, handbooks and additional learning materials such as videos, podcasts and news items.

You will have access to state-of-the art facilities such as the university library which has been recognised as being in the top three in the UK (tied with Cambridge University).

As part of the research methods module, you will explore using online forms for survey research, including social media and generic software tools such as Survey Monkey.

If you are an international student, you can develop your literacy and communications skills through English for Specific Academic Purposes.

Research-Rich Learning

Northumbria University is ranked in the UK top 20 for the quality of research outputs in communication, cultural and media studies (REF 2014).

70% of Northumbria’s research in Communication, Cultural and Media Studies is rated as being either world leading or internationally excellent.

The Mass Communication Management course has been designed with the help of industry practitioners so you will be graduating with the latest knowledge and skills required by the creative and media industries.

You will be learning from tutors who are specialists in their disciplines and who are research active at the cutting-edge of their field. Their expertise and industry experience helps to bring theory to life in the classroom.

You will develop your own practical research skills and will be able to demonstrate your own interest in at least one aspect of the wider cultural industry through planning, executing and writing-up an empirically-focused research project.

Give Your Career An Edge

Your course is designed to give you the skills and competencies, theory and practical experience that employers in the media industries are looking for.

You will be encouraged to think like an entrepreneur and to understand the behaviours you need to exhibit in order to succeed in your future career aspirations. Graduates are global citizens who are not afraid to ask the big, challenging questions.

The diverse examples and case studies which are used across the modules provide a good grounding in a range of different media industries, enabling you to be a credible applicant for opportunities in a range of cultural industries.

Taking part in seminar discussions and group activities will encourage you to develop teamwork and a range of other transferable skills including effective communication, relationship-building and personal time management.

Your Future

This course will foster your intellectual curiosity and help you become a reflective and independent thinker, especially on issues, trends, policies, and challenges in mass communication industries in national and global contexts.

You will have the opportunity to develop skills in effectively interrogating ideas to clarify and boost your understanding. This combination of critical knowledge and skills will provide you with an excellent foundation for pursuing your future career.

On graduation, you could progress into a career in advertising, marketing, media or journalism.

Visit the Mass Communication Management - MSc page on the Northumbria University website for more details!

Entry Requirements

A relevant honours degree or equivalent.

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