The MA Music Management explores the context of music within the Creative Industries, providing an intellectual framework for the historic, contemporary and potential management of the music industry within the UK and internationally. It deals with digitalisation and globalisation, the spread of new platforms for marketing and managing music and the competencies, challenges and opportunities to enable students to develop the necessary competencies to operate successfully as performers and/or managers within the music industry.
The MA offers an innovative approach to creative and cultural leadership, including operational and strategic management with a specialist focus. The programme offers professional development at a high level, encouraging learners to critically reflect on policies, procedures and practices informed by theory, considering audience engagement and development, income generation, customers and consumers. Innovative partnerships with cultural organisations provide practical opportunities.
Music Managers often create their own work, and the programme provides opportunities to consider the skills needed for engagement with all aspects of the dynamic businesses, practices and organisations that make up the challenging and fast-changing music industry.
Candidates should possess one of the following: a degree in an arts related area; a degree in a non-arts related area with a proven interest in an art form or aspects of cultural management and/or considerable relevant work experience.
Recipient: Northumbria University
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