The MA Cultural Event Management examines the ways in which events help define our society and culture, providing a sense of place, belonging and wider purpose. The programme considers essential event management skills of conceptualising, planning and delivering safe and successful events. Emphasis is placed on current practice, research and case studies, as well as individual experience and areas of interest.
The MA offers an innovative approach to creative and cultural leadership, including operational and strategic management with a specialist focus. The programme offers professional development at a high level, encouraging learners to critically reflect on policies, procedures and practices informed by theory, considering audience engagement and development, income generation, customers and consumers. Innovative partnerships with cultural organisations provide practical opportunities.
As Events Managers often create their own work, the programme provides opportunities for developing professional profiles and to consider the role and characteristics of the event manager, the need for that role and their relationships with stakeholders and audiences.
Candidates should possess one of the following: a degree in an arts related area; a degree in a non-arts related area with a proven interest in an aspect of event management considerable relevant work experience supported by evidence that the work required use of a range of critical, analytical or management abilities.
Recipient: Northumbria University
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