Luxury brands are a global concern, and are tailored to appeal to certain demographics and certain businesses. On this course, you’ll learn the specialist skills and expertise needed for a successful career in luxury brand management, gaining the knowledge and attributes employers crave.
You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from the perspective of both producers and consumers.
What's covered in the course?
Our course enables you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. We’ll ensure you leave with a winning edge, with the skills needed to take on managerial and design roles in a highly competitive industry.
Brand values are also an important factor within the industry, so we encourage you to look at how international retail strategies change and develop
An honours degree from a UK University; A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification); Successful passing a Pre-Master's course approved by Birmingham City University; Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average IELTS 6.0 (5.5 in all components) or equivalent is required
Recipient: Birmingham City University
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