Advertising, sponsorship and branded content are the most significant revenue streams among publishers and broadcasters across all media platforms, and this highly creative industry is constantly evolving as it monetises opportunities across digital channels.
This exciting new course, designed for professionals wanting to study advertising in a global business context or for those interested in working in a strategic business or management role, explores advertising to unpack the science behind branding and marketing, the mechanisms that drive agency 'planners' and 'creatives' and the rules that dictate regulation and compliance.
You will develop and deliver fully convergent cross-platform advertising campaigns to client briefs, and you are taught the principles of advertising communication for global audiences and the practice of strategic and creative account management; from brand positioning to audience targeting and from campaign development to effectiveness measurement.
You will have the opportunity to learn from key industry experts through case studies and guest speakers and gain hands-on creative production skills using state-of-the-art resources to cement your academic and industry insight learning in professional practice. This will allow you to develop your entrepreneurial, creative and analytical skills while maximising your employment potential in this highly competitive business.
An honours degree from a UK UniversityA first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)Successful passing a Pre-Master's course approved by Birmingham City UniversitySuccessful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent averageIELTS 6.0 (5.5 in all components) or equivalent is required
Recipient: Birmingham City University
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