As consumers become more product aware, companies require innovative thinkers to successfully develop their brands, bringing their products at the forefront and keeping customers interested. Aimed at ambitious individuals who want to accelerate their careers, this programme involves the theory and practice of innovation, co-creation, user experience and design thinking.
You will work collaboratively to gain insight into novel and effective management practice. Combining business skills with innovative thinking, this course will provide you will the skills that the creative and business sectors demand. Strong emphasis is placed on the development of leadership, team working and interpersonal skills, and you will be expected to develop high-level research and communication capabilities.
The course employs creative approaches to a curriculum that combines four core business modules with the specialist areas of creative leadership, design and innovation research, strategy and practice.
Aimed at high achievers interested in design innovation, the course has a distinct practice based approach to the acquisition of knowledge and skills, and it will provide you with the opportunity to study alongside designers, leading to unique insights into the nature of design innovation management.
You are required to meet one of the following options:An honours degree from a UK UniversityA first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)Successful passing a Pre-Master's course approved by Birmingham City UniversitySuccessful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent averageIELTS 6.5 (6.0 in all components) or equivalent is required
Recipient: Birmingham City University
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