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MSc Management and Marketing

Course Description

Our aim for the Management and Marketing MSc is to develop you into a future manager, with the ability to make quick, effective decisions. You’ll also be trained to apply good business practice across a range of organisations.

Professional accreditations from the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CIM) ensure our course is fresh and relevant, and our past graduates have gone to work with established companies including Carl Zeiss UK.

What's covered in the course?

On this course you’ll establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager.

Marketing requires you to have a creative, flexible mind, being able to create considered, comprehensive marketing activities that suit the demographic and the business model. Throughout the course, we ensure you’re adept at this through the expertise of our lecturers and your own investigations.

Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans.

We’re constantly updating and maintaining our facilities, so you’ll work on state-of-the-art computer systems and learn the latest technologies. Marketing is a fast-changing industry, and we’ll keep you abreast of changes in new media and the digital environment.

The course will provide you with the skills employers really value, so it’s the perfect option if you want to change career directions or move up the corporate ladder. Previous students have secured jobs as ecommerce executives and business process analysts, for companies including VAX.

Visit the MSc Management and Marketing page on the Birmingham City University website for more details!

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Student Profiles

Entry Requirements

An honours degree of a British University or equivalent institution (minimum 2:2)An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)A pre-masters programme approved by Birmingham City UniversityA pre-masters programme with a minimum of 55% average

Course Fees

Please visit the website for information regarding fees (View Website)

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Recipient: Birmingham City University
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