Our courses ensure you gain real-world experience and knowledge so that you are ‘agency ready’ when you graduate. In your year on the programme, you’ll be planning digital marketing and advertising campaigns with leading digital agencies, developing brand and product promotions with prestigious clients, making mobile, social and virtual content with award-winning industry professionals and building new user journeys with emerging technologies and state-of-the –art resources.
You’ll get to work with top agency professionals and impressive client accounts on state-of-the-art campaigns as you tackle challenging briefs with our industry partners who include some of the worlds most important agencies: Unruly, Mediacom, Think Jam, Found, Red Bee Media, AMV XLAB and SapientNitro. And, you’ll be working in multidisciplinary teams to broaden your skill-sets as well as fine-tuning your own expertise with your MA and MSc peers.
You’ll spend the first nine months of your year progressing through the theory and practice of developing and delivering digital marketing and advertising campaigns to client briefs. You’ll be learning on the job as the course embeds you with agencies and teaches you their methodologies, exposes you to professional practice and challenges your abilities in self-reliance, teamwork and performance under pressure.
You’ll learn how to talk-the-talk and walk-the-walk because in a ‘pitch’ presentation everybody is depending on you, there is nowhere to hide and you only ever get one chance to make a first impression. You also use this time to prepare for your final major project: Usually a three-month placement with an agency, brand or mentor where students extend the research, development and delivery of innovations in digital marketing and advertising communications that they care about. This is all about you, your professional development, your pursuit of perfection and your proven application of knowledge to practice through an employment-led portfolio that showcases your expertise, talent and professionalism.
Classroom hours For detailed modular structure please visit the course page on our website.
You must be a graduate. If you do not have a degree, you may be accepted if you can demonstrate equivalent experience and / or qualifications. You will be required to undertake a set task as part of the interview process to assess your aptitude for either route-way. English - IELTS 6.5 (no less than 6.0 in any bands). We do also accept students who have TOEFL or Pearsons.
Please see the course page on our website for the latest information.
Recipient: Birmingham City University
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