This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. The course is taught from our London campus.
You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.
The course covers the following areas: consumer behaviour; international brand management; the international business environment; international marketing; international marketing communications; market analysis; marketing research; principles of marketing.
You will also complete a dissertation. This will either be research-based or practice-based. It is designed so that you can demonstrate the understanding and skills you have gained from the course in the context of a detailed study of a management or business issue. You will be supported through research study skills modules and experienced research supervisors.
A 2:1 honours degree, or international equivalent, in any subject.If you do not meet the academic entry requirements, you may be eligible to apply for the International Graduate Diploma in Business. To study this course you need to meet our Band 6 English Language requirements: Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills) If you have lower English Language scores, you may be accepted onto a Pre-sessional English Language course.
Recipient: Newcastle University
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