Our Marketing MPhil and PhD programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication.
Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.
Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.
Specific areas of research expertise include: consumer behaviour, service marketing, retail marketing, sustainability marketing, international marketing, marketing communications, marketing in the creative industries, internet and direct marketing, marketing strategy.
Training and Skills
As a research student you will receive a tailored package of academic and administrative support to ensure you maximise your research and future career. The academic information is in the programme profile and you will be supported by our doctoral training centres, Faculty Training Programme and Research Student Support Team
page on the Newcastle University website for more details!
A 2:1 honours degree and preferably a merit master's degree, or international equivalent, in a relevant subject. To study this course you need to meet our Band 9 English Language requirements: Direct Entry: IELTS 7.0 overall (with 6.5 in writing and a minimum of 6.0 in all other sub-skills) If you have lower English Language scores, you may be accepted onto a Pre-sessional English Language course.
Recipient: Newcastle University
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