The Media and Public Relations MA gives you the opportunity to combine public relations practice with theoretical analysis of the media, with the latter being contextualised within social, cultural, economic and political issues.
The course is suitable both for students who have some PR knowledge through their undergraduate studies or voluntary work, and PR professionals who wish to develop their academic knowledge and research methods.
Teaching draws on current research carried out by specialists in media, communication and cultural studies. You will develop: a critical understanding of media, culture and society; knowledge to theorise and analyse media and public relations; knowledge of media law and advertising regulations in a transnational context; an understanding of strengths and weaknesses of different types of data dissemination; analytical and critical skills to assess and conduct research in the field of media and PR; the ability to deliver and evaluate a PR event in the public, private and voluntary sectors; skills to set up a campaign network and deliver PR campaign messages; skills to produce effective press releases and script, shoot and edit digital films.
A 2:1 honours degree, or international equivalent. We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant professional experience in: the media; broadcast; print journalism. To study this course you need to meet our Band 6 English Language requirements: Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills) If you have lower English Language scores, you may be accepted onto a Pre-sessional English Language course.
Recipient: Newcastle University
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